Zach Wardlaw- Spoof

My first concept is to spoof Skyy vodka, making it WHYY vodka. The idea is to show images of things you would only do when you are drunk. Most Skyy vodka advertisements use sex as a selling point, so I wanted to use pictures of... less than attractive people in the ads. Here are a few example of people and the logo mockup on a bottle.

The second concept I was working on was for Petzl, a well known brand of rock climbing gear. For this concept I changed Petzl to Pretzl, and wanted to show someone using a giant pretzel for a climbing harness. Here is a logo mock up.