I chose this advertisement because I think it is very
upfront with the message it’s trying to convey. It almost makes me feel bad
just looking at it because it’s guilt tricking me by saying let’s get ice cream
after we lose all feeling in our body because ice cream makes everything
better. I also think it does a good job drastically changing the mood between
the first two lines of text and the last. At first you read, let’s get ice
cream, and my brain is happy. But then everything changes in a split second
when it says, after you paralyze us. It’s just a slap to the face.
In contrast to this image, the first is much more effective
in getting the point across. This billboard is clever in the sense that it
plays off of the famous Uncle Sam poster, but I don’t think this approach is
effective for spreading the message. I think it’s curious that the man is
coming out of what looks like a wave of beer, yet it’s talking about reckless
driving and not even drunk driving. In addition, I don’t think there should be
a man smiling on the cover of a reckless driving ad; it should be somber like
the first. The first image also shows no face, just the hands and neck. I like
this approach because it leaves your mind to place a face you know into the
picture, which makes it even more serious since you don’t want to hurt friends.
No comments:
Post a Comment