Chapter 5
There was a plethora of ads to choose from in chapter five. The asthma ad for the EPA really describes asthma for those who are not familiar with the disease. Even though the ad is not promoting a product this ad is very successful. The bold writing and the white background really work to draw attention to the idea at hand. The ad that I chose was the classic "WAR IS OVER AD, If you want it. Merry Christmas from John and Yoko." This was such a simple idea, yet is still remembered today for its minimalistic design. John and Yoko put these massive billboards in all the major cities across the world and I think it can be learned from because it was such a successful and memorable advertisement. The asthma ad used the same white background and black lettering, and the ad was successful.
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