I really like this ad due to its humor. For me, it seems ads
that use some sort of humor or fun factor make it more about fun and
entertainment than solely about selling a product. This ad is great because
they are trying to promote their hotel, so they make it look all lovely and
then they throw in the stars and discretely say, “not included” at the bottom. This
just strikes me as hilarious because they are deliberately acting cheap. It’s a
way of saying hey, we want your money but at least we’ll be upfront and comical
about it.
The comparing ad I chose continues along the line of the ad
that says “now a door in every room!”. I think this is helpful because our
professor was stressing the importance of doing a series and how it can be
pretty easy yet effective. I think this series plays off of eachother very
well; it’s comical, it’s simple, and inviting. I think these utilize the
reversal method to a degree too; in the sense that some of the things said on
the posters are opposite of what is actually happening, like surely there’s not
going to be dog shit in the main entrance.
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