
My second idea is a spoof of beer brands that add horse gelatin as a filler to their beer. Leinenkugel is one of them. There would be a headline reading, "Leinenkugel Horsey Weiss" and a tagline, "And you thought all beer was VEGAN" or show a horse without hooves and say "It's not like they need them or anything". Maybe I'd add a picture of a horse trying to squeeze into the bottle, but I'm not sure how I'd shoot that on my own. Or I could try and find a way to incorporate the horse in the suds of the beer, since they use the gelatin as a clarifying agent. It could be a print ad and a billboard ad.

No comments:
Post a Comment