Chapter 1
In the first chapter, "Girls" by Penguin Books really stood out to me. This commercial advertising in the form of a print ad that is made to promote individuals, groups, corporations, or manufacturers is successful to very specific audiences. Many ads in this form are snapshots of events taking place. In this instance, a snapshot is taken to show a specific time that makes people want to be a part of that time too. I love ads like these because I find them to be most inspiring. They provoke memories and enable fantasy within people's minds which makes the advertisement go the distance in the mind. Another example of this type of advertisement is the Target "Color Changes Everything". The target ad shows people having a good time, almost like a snapshot of their life. This ad however is selling a product and the "Girls" ad is more of an advertisement that portrays a lifestyle, in this case the life of band members. Overall, these types of ads work best on a well targeted audience, one that is able to relate to specific life instances.
Chapter 2
The "Eat More Chikin" at by Chick-Fil-A is considered a strategic plan. This type of advertising is targeted to a specific, yet broad audience of 18-49 year olds, adults, and fast food connoisseurs. This ad aims to be both direct and indirect through creativity. It directly states to eat more chicken in the type. However, indirectly the audience notices that cows are writing the message to showcase that eating chicken will save them from being eaten. This subtle yet powerful message is easy to understand and memorable. People are actually able to associate a cow with a restaurant specializing in chicken. This type of advertising reminds me of cereal and the many faces that we associate with the breakfast food. A tiger, tucan, and bee just to name a few are some favorites that have been on commercials and on actual cereal boxes for years. They are successful because they give life to cereal, just like the cows give life to a restaurant all about chicken. Conversely, Chick-Fil-A is fast food while cereal is a staple food in the pantry. Still, both advertisement methods are successful and bring a face to a company/product/food.
Chapter 3
The Levi's 501 jeans ad are very literal. The ad portrays that they are supposed to "shrink to fit" and show a man literally way smaller than either a dog or a foot. I personally do not get these ads because being a taller woman, I hate when jeans shrink and get to be too short. This would not appeal to me or anyone in my family because we are all tall and why would we want flood jeans? We would not. Conversely, Old Navy has an ad that is targeted to women and is supposed to portray finding the perfect fit for your booty. This ad i find to be much more successful because it is body specific and focuses on fitting right away rather than waiting for a fit or having to wash your denim before a perfect fit is to be accomplished.
Chapter 4
Fist of all, I have "elfed" myself and my friends so I just love this ad campaign. We thought it was so funny and we did it so many times to all of our friends. This I think is genius of Office Max. Not only are they making it interesting, it is interactive and I remember that it was Office Max. I think it's great that every year it gets better with different options such as dances and amount of elfs. This ad can also be seen on social networking websites which get the Office Max brand to even more audiences. This ad campaign is so successful. An ad that reminded me of this ad is the approach that Vans shoes has taken. They have incorporated the actual designing of the shoe into ads and have also gone as far as making apps that allow the consumer to build their own shoe. Consumers can pick colors, laces, and they type of shoe they want, and can order it or save their creations and send them to their friends and family. Below is a screen shot that I took of the first prompt when going into the website to build your own shoe. Both of these ads are interactive and that is why I find them to be so successful.
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