Lenckus Chapters 1-4

CHAPTER 1 

The very first ad, "Girls" by penguin books showed really reminded me of the concept that dealt with reaching the target audience, which was the consumer market. Being appropriate with the particular target market is essential, and the style that they used in this chapter with the ad of the girl-band showed a youthful, fun, and artistic. The ad I chose to compare with the Penguin Ad is by Converse, selling shoes and incorporating the artistic, band-like image. I have learned that consumer marekting aims at targeting people's desires to have fun, be free-spirited, and engage in as much social interaction to make them feel good as possible. 

Comparing the advertisement by Bowne (Goldilocks), I felt that advertising pays close attention to the text in their ads. In that ad, we see a story-book like font, and it helps make the reference clear that is related to the product itself. I compared Jamba Juice to this ad, because their fresh and bright-colored color scheme combined with whimsical fonts help sell the brand as somewhere fun to eat FUN food.

CHAPTER 2

The creative strategy is crucial toward making a statement, and sometimes there is a lack of attention of the consumer audience due to lack of a wow factor. Comparing the ads by Chick-Fil-A, I found that playing on words is a key factor for the memorabilia of an ad. Subway commercials and their five-dollar foot-longs with the anytober choice. Before, their campaign was targeting a specific sandwhich that they would feature, and now they overgeneralized the concept. I don't think it's the strongest play on words, but I think we can understand the importance for the success of an ad with the creative strategy as the forefront.

Design being a crucial factor in making a statement can be the difference for the success of an advertisement from a far distance. When people don't have time to investigate the messages of the ad that are implied, it is sometimes crucial that an ad makes an impression on the mind and that can be digested later, by a simple factor of good design. This ad by Ikea shows how thing fit into places you don't normally associate it to be. I think this is a great way that Ikea uses creative strategy to overcome the traditional furniture advertisements, which are just simply showing the product and how it is used.


CHAPTER 3
I think creative thinking comes from a variety of inspiration, trial-and-error, and most importantly, experience. There are always times that I find myself struggling to be creative, simply because I don't know what is expected of me or the outcome of what I am trying to be creative about. Understanding your objective and keeping a clear workflow of getting to your goal is crucial, as we see in chapter 3. One of the most creative things that I have seen in advertising recently is the concepts of guerilla marketing. My favorite advertisment that goes beyond the traditional mediums are by Volks-Wagon with their stair/piano campaign. It was an installation on a public transportation stop, where people could interactively "play" with the musical stairs.

CHAPTER 4

Ok, come on.. who didn't love playing with 'Elf Yourself' during the christmas break with your sibbling and making your parents crack up!? Good times. This type of creativity is a way that you can engage consumers into another function of advertising that has never been done before, which equates to brand equity and overall advertising success. The innovations of technology just reek of opportunity for advertising to take control of the hitpoints where consumers spend most of their time: in the media. 

I think all of us can get a little inspired by this website: http://inventorspot.com/articles/taking_transportation_next_level_6455

creative bus ads! Its a great way to see how transportation (especially of this HUMONGOUS SiZE) can make an impact on our viewing of ads.