Playing off the idea of PHONY instead of SONY, you can "make believe" your images with this :"make believe technology. I really didn't like the way this turned out, maybe in the background, something that was a LOT more unrealistic...
So, brainstorming new brands, I came up with BRAWNY paper towels and using it as "Scrawny" where the ad would suggest that these itty-bitty paper towels couldn't handle the job of a real mess. I am going to be shooting my friend in a junkyard setting at night and just having the WTF face because the towels just simply can't live-up to a real man's mess.
I really liked the way the logo turned out!
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