I love the ads for the Nature Conservatory. They have an interesting take on a comparison aproach. As a history buff, I love seeing then and now pictures of different places, and I think these ads are trying to appeal to people like me, but people with a lot more money to donate. The best part about these pictures is that despite the old antiquey look of the 'then' photos, the content of the photos is exactly the same. It surprises the viewer. They are used to seeing then and now images with extreme differences in the subjects. Here, nothing has changed, demonstrating the effectiveness of the Nature Conservatory in protecting natural landmarks.
This Buenos Aires Zoo comparison ad is similar. Even though the result isn't the same, they are still using comparison for a good cause. In this case, they poke fun at the idea that people will pay big money for stuffed animals, when paying less will save a real animal. By using comparison, they say alot without saying much at all.
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