My Life In Ad-Bridget Pasapane

Dolby -- My Life in Advertising

For project 3, I decided to incorporate a few things that I love.  I have grown up coloring in coloring books and still to this day have all of my old coloring books and have some that I still color in today.  Also, I have always had a love for Anna Wintour.  She has been an idol of mine for a long time and I admire and look up to her work.  So, for this project, I put a quote I love, which is “color your world” which means a lot to me.  Not only does it mean to literally color, but to make your life lively and bright.  I try to think of this quote everyday and it helps me see the light in something bad or look for the good.

            This is a poster type project, and I drew some accessories and flowers that look like a coloring book.  The intent is to have someone color them in their own way.  The bottom shoes a great cartoon picture that I found of Anna Wintour, but edited a little bit.  Then I put the quote in the bottom corner.  I scanned my drawings onto the computer.  This took me quite some time because I needed to find a marker or pencil that worked well and looked like a coloring book.  After I found one, a thick black colored pencil, I scanned the rest of the images and was able to make it look like a coloring book.  For Anna, I colored in more of her outfit and added the stars.  I love this picture of her because she is usually so frigid and conservative.  Color your world really goes well with this picture because I feel that if people really do what they want in life and stick to their own paths, they will be happy.  The picture of Anna really made me inspired and she represents so much in the fashion industry it is humorous to me to see her in this fashion. 

           Eventually, I want to print another copy of this and color it in and then print more and have others color it in and see all of the differences.  This would be cool to see how everyone is so different and how people see their lives through color.  This class has taught me a lot and I really enjoyed it.  I learned of different peoples views and considered all of their different opinions. I learned to work a little bit faster and consider my time precious.  I also learned so much about Photoshop and now I am able to take those skills with me in the future.  I enjoyed doing the projects for this class and had a lot of fun along the way.  

         

Final - Rumin

This ended being the final project which is an interactive flash file on me and the products that I use. This became more of a prototype then a finished application. My initial idea was to started by a video Röyksopp which shows a person going through their daily life.

The application is interactive and when you hover over certain parts of my body, logos would pop out on the sides.

Emily Iammarino - Chapter 13 + 14 + 15

Chapter 13

The chapter 13 focused on web design, which is definitely an area of design that I am least fond of. In my past internship i was asked to re-design the company's website and it was one of the hardest things to do because you always have to think of CONTENT over everything. Yes, you do want the design to be electric and capturing but you must remember that the reason for the site is to hold content. Another big part of web design discussed in the chapter was interactivity. Interactive websites are important because it allows the consumers/customers to spend more time with your company/brand so they can develop a deeper connection. For example, the Old Spice "Swaggerize Me" online campaign/interactive application allows it's consumers swaggerize their online persona with the help of the Old Spice team.

Chapter 14

The focus of chapter 14 was mobile advertising design. The part that stuck out to me the most was the observation that "the mobile screen is an opportunity to create a more intimate brand relationship with someone." This had never occurred to me before, but once i thought about it, it completely makes sense. A mobile device is a very private and personal thing, so it is important for advertisers to utilize this in order to become closer with their consumers. I believe that making a mobile platform useful is probably the most important factor in getting closer to your audience because if they use it often it equals more and more time spent with your brand. Also the design of mobile is very similar to web because the designer has to find a way to make it fun and interactive, while also maintaing good design.

Chapter 15

Chapter 15 focused on design for social media and unconventional marketing. Social media design is definitely a very new and important part of advertising design. Almost every company out there has at least a Facebook or Twitter. So, it's important to know how to design your own personal page in order to stick out and attract consumers to interact with your brand. Contests are also important to promote on social media because it's a quick and easy way for a brand to get their consumers to easily interact with them online. For example, the Coach "Design a Tote" contest was ran through social media and allowed its fans to submit designs for their bags online in the hopes of getting it actually made into a real product.

Eric Montanez - My Life In Advertising Final

Callebert, Katie Final

Katie Callebert Final Project

Holloman - Life in Advertising Final

This project was actually quite difficult for me for some reason. I spent most of the week we had trying to come up with some sort of concept, and couldn't settle on anything. By time I actually started creating things in Illustrator and Photoshop, I hated everything I came up with. I would create something and immediately trash it. Finally, I had the idea to go back with my original thought of artists who inspire me. I remember doing a biography report on Andy Warhol during high school, before I ever got into design/photography/etc. and I think that report and Warhol as an artist are what really inspired me to start playing around with this kind of art.
I ended up choosing to create a piece that features my photograph and a photo of Warhol in his pop art style (style he used most famously in his portraits of Marilyn Monroe). I chose this style because as I stated, Warhol was the artist who got me interested in design, as well as when I did first start using the photo editing programs on my computer, this is the style of some of the edits I created, the same image repeated with the colors and saturation blown out and other similar styles.

The quote I chose is from Warhol as well, and it's one of my favorite quotes overall. I think it also applies to my struggle with this project, because I had a really hard time coming up with an idea, and I think that by reminding myself that "Art is anything you can get away with" while I'm working, it might help me relax when I'm having trouble coming up with designs.
Overall I think this piece is 'my life in advertising' because it advertises, in a sense, my style and design as well as it works as an inspiration piece for when I'm working and having trouble coming up with things.