Chapter 2:
In chapter 2 the advertisement that stuck out to me was called “Dog’s Buried Treasure”. I like how in this commercial/ad a major investing company used something so innocent and playful like a dog to get the point across of what they do. I feel like this was made for 2 different audiences, 1. I feel like it was made for smaller children to seen a dogs running around with objects in their mouth to impress another dog and be cute, and 2. for the children’s parents, so when the children have something to keep them busy on the commercial, the company can get the main point across to the adults while their child is “distracted”.
A current ad/commercial that this reminds me of is the Travelers Insurance commercial. This commercial uses a dog as well, and was created to get a much bigger point across, in this case insurance. This commercial was similar to the one stated above because in this commercial, a talk is paranoid about his bone and wants to keep it safe from danger in anyway possible. So while the dog is coming up with different places to hide his bone, at the end a voice comes on and tells the viewer to “leave nothing to chance” and get it insured with travelers insurance. So just like the commercial stated early, I feel like this recent commercial caters to the same 2 viewers as the on in the book.
http://www.youtube.com/watch?v=lk2B8988ws0
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