The public service ad in chapter one really caught my eye. Advertising that sends a clear but slightly disturbing message tends to be effective and get attention. I really liked the way the rear view mirror was used to show the person speaking, and show that they are in a car. The contrast of an every day activity and being paralyzed is also quite startling.
The image above is an out of home ad that shows a similar idea. The ad pushes that driving drunk can lead to paralysis and a handicap. This ad is also quite startling and keeps the message at the front of the ad. Both of these ads are effective because they are blunt and scare the viewer.
Chapter Two
The Chik Fil A ad in chapter two is one of my favorites. I love the personification of the cows and how they are given a voice. The ad works because of its simplicity and the development of a character with a voice for the company. The message is simple and uses incongruity to bring a humorous edge to the ad.
The personified cows in the Chik Fil A ad reminded me of Ben and Jerry's. Ben and Jerry's ads personify cows to send a message, just like the Chik Fil A ads. This gives an interesting brand image and makes the ad more of a soft sell. I really like the typography and design of the Ben and Jerry's ads; it is simple and keeps attention on how delicious the product looks.
Chapter Three
The Lynx ad in chapter three caught my eye because of it's ability to tell a story. I find that when advertisements tell a story and bring the viewer into a deeper experience, they are more effective. Though they may not be "deep" the Lynx ads draw the viewer in and keep them interested.
This axe ad approaches story telling from a different angle. By placing stickers of lingerie in men's bathrooms, the viewer is forced to fill in the story themselves. Bringing the viewer's imagination into the story forces them to think about the product and the brand.
Chapter Four
The ads for Columbia in chapter four are effective because they show a benefit of the product with a clever tag line. I think these ads are interesting and may work well to bring customers who seek a certain product benefit.
The Patagonia ad above does not show a specific product benefit, but instead shows a benefit of the company's values. Patagonia is an environmentally driven company and even though they are in retail, they would rather a customer not buy something they do not need than create waste and excess. This shows well through the ad because the message is opposite of what is typically seen and is honest to the brand image.
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