Consumer Generated Ads (CGA) are a powerful form of advertisement that is touched upon in Chapter 1 of the book. I think companies often underestimate the importance of the consumer's voice. Sometimes the audience speaks to the audience best, if done correctly. The book cites the MLB team fans, but there are fanatics in all industry. Fans selling your product for you can be efficient and effective, but only if it is genuine. This is advertising which cannot be reproduced, and if authentic, it be irreplacable.
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