I love the image of the Mini Cooper that looks like a Jack o Lantern. The chapter doesn’t say much about it, only that it is a consumer advertisement. I think it is brilliant. The car’s headlights, grill, and windshield are cut out to look like the car has been carved, and is backlit like a jack-o-lantern. It even has been photo shopped to look like the inside is the wall of a pumpkin. The caption reads, “Save a pumpkin. Carve the road”, indicating that the car has great handling. Therefore, the Halloween themed ad is saying, don’t carve a pumpkin when you can carve the road. It is a very clever play on words, and has an effective yet unexpected image, since we don’t expect the inside of a car to be a pumpkin. It will stick in the mind for a long time.
The image I chose from outside the book is a Faber-Castell ad for their colored pencils, where half of the pencil is an eggplant. This is indicating just how life-like their colors are. This ad reminds me of the Mini Cooper ad because it combines two images in an unexpected way to prove a point.
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