Kathie Trela - Chapter 5

From Chapter 5, the ad that got my attention is the EPA "I Feel like a Fish" ad about preventng asthma attacks. It is so simple, but the headline and the image are where your eyes should be drawn to. The headline is a quote from a young boy with asthma so it creates a more emotional and innocent message. The headline is a very powerful coming from such a young child and the accompanying photo is very strong The photo is showing the struggle of a fish without water to compare with the struggle and pain coming from the quote of the child. It is very inspirational and memorable for the viewers. I found another ad from EPA and it is not as powerful as the Fish ad, but the image is showing a beautiful underwater scene, but the quote is describing how there is polluting oil dumped into the sea. The audience is supposed to figure out that the beauitful sea like the one in the ad will disappear from this oil if we do not do anything.