I really enjoyed how cleverly simple the sony camera ad on pg. 111 was. The imagery was extremely simple, but the ad was also a bit deconstructive, drawing the viewer in until he/she realizes what the ad is saying. An effective way to convey a product feature. Below is a similar style campaign. It's an ad for audiobooks, which isn't realized right away. I thought it was clever.
Chapter 8:
My favorite ad from this chapter was on pg. 131 - the 32nd Cleveland International Film Festival poster. I love the hand written atheistic. It has a very zine-like feel, yet it's very clean. I really admire this style as I've been trying to learn certain elements of it myself. Below is some work by Stefan Sagemeister, which I find to be quite similar, as far as the type. Organic, yet clean.
Chapter 9:
I absolutely love the typography-based ads for jimmy johns. Though some people feel like the text is overwhelming, making them not what to read it, I find the look to be beautiful, making me WANT to read it. Though the example below uses significantly less type, it's just as beautiful. And it's very clever too!
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