Chapter 9::
Composition is a huge element in creating an advertisement and there are so many ways to go about doing it. The image from the book I chose is figure 9-23, “The Printed Woman” this artist likes to use composition to create the illusion of movement. The composition of this piece makes the viewer follow a path left to right with the swoop of the image. In the piece above a sense of movement is created as well. The viewer’s eye follows a path starting with the head of the female and zig-zags down to the feet of the male which ultimately leads to the name of the brand being advertised. This is a successful composition because in advertising the ultimate goal is to call attention to the brand or company that is being advertised.
Chapter 8::
In this chapter I was drawn to the work by Robynne Raye and her art walk posters. I love when text and image can be used together to make one singular object and message. The image I choose above relates to Raye’s 1998 Artwalk with the entire body composed of just text, which creates the image. The image I chose here does the same and what I enjoy most about this piece is the different variations of fonts that together work perfectly. Between the font chosen for the smoke and the one chosen for the ash that is crumbling off the cigarette this piece is extremely successful.
Chapter 7::
The approach I like more often than not is when a company uses comparison. It can be used effectively in two ways. The first way is to compare a brand to its rival and show how it is better. Also, another way comparison is used is when a company with hardly any recognition compares its self to the leading company in their field, which raises awareness of the lesser-known company. Here is more of the first approach where coke and pepsi are two highly competing brands and pepsi uses this comparison in a direct, funny, visual way.
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