Monday, April 9, 2012

Dan Kozerski - Chapters 5

Chapter 5:
I had to go with another Volkswagen ad from this chapter, like I did before. I really enjoyed the VW ad on pg. 89. It's a very effective way to highlight a feature of a product, using exaggeration. Though the situation pictured isn't possible, it's a clever way to get the point across and stick the product in someones memory. Below is another great example of a print ad utilizing the method of exaggeration to convey a product feature. Very clever, once again.

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