The ad that I chose from chapter 1 is the iconic Volkswagen Beetle ad with the headline "Think Small." This ad is so simple and so minimalistic and that is why it was successful. I think the bottom writing/fineprint is unnecessary because it is obvious that they are advertising that the car is small. There is so much white space so when you first look at the ad, your eyes immediately are drawn to the car. I found a current ad that Volkswagen uses for the new Beetle and it is pretty much the same ad, but the headline is just using different words. Instead of "Think Small", it says "Small is the New Big" which is portraying the exact same idea. These days with the high gas prices, more people are thinking about ditching their SUV's and other large cars and getting smaller cars that burn less gasoline. Additionally, it has a lot of white space and your eye is drawn to the car. Therefore, this new ad is the same ad, but still is relevant to today's world.
Chapter 2
The ad I chose is the billboard for Chik-Fil-A. I have never eaten at Chik-Fil-A and I have no idea what is on the menu. However, for this funny billboard, I know that they sell food with chicken. The billboard gets your attention because it is so clever and cute. They are not showing any images of their food, but just a very memorable ad. It does have much color, but it will still get your attention and after you read it, you will smile and remember it. I will compare that ad with this McDonald's ad that is advertised at subways. Here there is an image of a product by the company so they are trying to get your attention by the bright red background and by the image of the Egg McMuffin. Like the Chik-fil-a billboard, after you read the headline, you will probably smile and it will stick with you.
Chapter 3
The ad I chose is the ad for Best Behavior handbags. I really do not like this ad because they are not even showing the product. There is no image of the handbags and the background images are dirty and gross. For me, these print ads are just showing a bunch of stuff girls have in their purses dumped in an alley or something. I do not think of luxury or desirable handbags. This ad would not grab my attention and I have no idea what kind of handbags are being advertised. I am not persuaded to buy the product. I chosse a Coach ad to compare it with because Coach makes designer handbags too. This ad also does not obviously show the product, but you do get a feeling and tone of the products. I understand that the products like their handbags will have a traditional, modern feel and I do not get a gross feeling like in the Best Behavior ad. Also this grabs my attention because it is cute and I like 20th century style.
Chapter 4
The ad I chose from this chapter is the Daffy ad entitled "We Have A Suggestion For Whoever Suggested It." This ad seems quite boring because it has a white background with large black headline and a image aligned left. However, you read the headline and you agree with it and then you look at the image and the shirt is showing some attitude. This ad might not catch one's attention immediately, but when you read and examine it, it is quite funny and clever. It will make you laugh so it is memorable. The shirt is expensive in other stores and the shirt is saying F you to those stores because Daffy's has the same shirt for a lower price. I found a TJMaxx ad to compare the Daffy's ad with. TJ is a similar store with a similar message. This ad is very simple, but it gets it point across. You do not have to read between the lines. The Daffy's ad makes you look at it for a little bit and you smile. This ad is very simple and will grab your attention because they posted some sample prices of their products.
Chapter 7
I chose the Hand ad for Sony. The color of the ad background is very pleasing to me. You do not even see the whole product, but you get a very good idea that it is smaller than the man's hand. You don't even see the product, but you know what kinds of products Sony makes and this is demonstrating how they are evolving. Below is another ad for a Sony product for headphones. It is not as simple as the Hand ad, but it is funny and memorable. They are showing what this product looks like and how it can used. Plus it is demonstrating that it is effective in its purpose too.
Chapter 8
I chose the bottom Infiniti ad "Keys" on page 138. It is showing some interior of the car and the keys are not shown how they really are, but the viewer gets the sense they the keys are that way because the car is driving so fast. There is no headline or anything to obviously indicate that the car is fast, but the viewer needs to figure that out themselves. I am comparing it to another Infiniti ad that is showing off the car and how luxurious it is. The viewer does not have to figure anything out because the headline and all the other text describes what the car is and what the company is all about. This ad will inform viewers more information about the car and the company values. The Keys ad will catch the attention of the people that want a luxurious car, but is also fast.
Chapter 9
I chose the Melted People ice cream ad. Instead of the ice cream melting, the people are melting because it just that good. I think it is very clever and eye catching because the ice cream is very large and look very yummy. There is a lot of movement in this from the ice cream cone to the tag line to the bottom. The colors are very eye pleasing too and will catch your eyes. I found below another ice cream ad that is different. It does not show the ice cream, but it cleverly assembled adjectives describing the ice cream to fit the shape of the ice cream. It does not have any eye catching ice cream colors, but the font of the ice cream is cute, but it doesn't look delicious like the other ad. I feel like ther are too much words in this ad for an ice cream. I want to see the ice cream and some color.
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