I really liked the ad for BCAA that shows a road sign reading "SEATTLE 53000 steps". This ad is clever and shows the obvious disadvantage of having your car break down. I enjoy ads that are a satire of themselves, showing a normal medium with abnormal design or copy.
This ad for McDonalds is similar to the BCAA ad in that it shows a distance, but it also is spoofing the medium. There are so many ads telling people how far they are from something that the use of two showing the same thing was brilliant. Also a great example of how effective placement is half the battle.
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