-Chapter 1-
An ad that stood out to me in chapter one’s reading was the Mini Motor Tober ads. They are clean and simple, and are humorous for the viewer. This consumer advertising is directed to the general public, inviting drivers to celebrate the Mini driving experience before winter. Using a clever tag line, the ad was able to relate the current season to the actual driving experience. Additionally, like many ad campaigns, there is a central theme that continues throughout all the ads. Halloween and autumn were the central themes in these ads to try and get people to drive around that time of year.
The ad I picked to compare to were the Volkswagen ads for the Crafter and Carvella.
Both using the same concept but different imagery, each ad uses the same idea to promote the car’s features. In this case, it’s a rear camera so a driver is able to see what is behind them. Using the same angle on a workers back, the viewer clearly sees that if the person backs up any more, then something bad will happen. The idea is that if they could only see what was behind them, this is the feature that makes the Volkswagen car stand out.
-Chapter 2-
I have been a big fan of Chick-Fil-A’s ad campaign for many years now. It’s short and simple and and the characters created out of the cows are always funny. Making the cows almost more relatable and creating movement, the cows are actively painting the sign, even with misspelled words. This clever ad campaign is very well known, even for those who have never had Chick-Fill-A. The ad is funny and cute and I would say successfully targets their desired audience and more.
I found a LifeBuddy Hand wash ad that reminded me of the Chick-Fil-A ad. It was a clear image with a simple tag line portraying their message very well. “You eat what you touch” meaning with out a hand wash like LifeBuddy, you are touching things throughout the day putting germs on your hands that later go into your mouth. For example, they use a dog and form it to look like food. A very clever way to portray a simple message.
-Chapter 3-
The ad that stuck out the most for me in this chapter was the reversal hand bag ad for Best Behavior. Although it took me a minute to understand, I thought it was an interesting way to approach an advertisement. After reading more about reversal ads, I found them to be an interesting take on how to sell something. This particular ad was very clever because it is very clear that the one thing missing is a handbag. Even though it doesn’t show a bag, it still puts the brand name in a situation where someone would need a bag.
I found a Mini Car ad that reminded me of this reversal advertising. Here, the ad is shown as a toy, a yo-yo to be more specific. It shows the playfulness of the car and obviously plays off the word mini. It changes the role of a car to something that is much bigger than a person to something someone could hold in the palm of their hand. It’s a very interesting take on selling a car, but one that fits and is effective for this brand.
-Chapter 4-
I immediately recognized the Elf Yourself campaign by OfficeMax. Having done this many times, the consumer is able to interact with the ad. It makes it fun to use, spreads the ad and interaction to many, and could cause people revisit the interaction and therefore the ad. An interaction with an ad is always a good way to promote your brand or product. When people see something that is fun to do, they send it to their friends promoting the ad even more.
This reminded me of a Tissot watch ad. It allows you to put yourself in the ad seeing what you specifically would look like with a specific kind of watch. It makes interacting with the product fun and you are able to put yourself in the ad.
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