The advertisements by Bill Schwab at the end of the second
chapter were the most appealing to me in this chapter. I particularly like what
they did with the “bump in the road”. I couldn’t find an exact replica to the
one in the book, but it says, “Okay. Your investments hit a bump in the road.
How do you get over it?” I like it because it looks graphically cool, which I
am always a big fan of, but mostly I like that it took a very popular phrase
and implemented the literal sense of that phrase by putting a giant meteor in
the middle of the road. I think this is both clever and a little unexpected. I
even like the way they wrote the text with periods and no other punctuations, I
think it’s more to the point because of this punctuation. In addition, if you
were in this car, you would have no idea what to do if you can’t drive around
it except to find the right person to help you move the bump. So it’s good
advertisement due to this since it’s leaving you no option but to get some
serious help. My only gripe is that the two people standing inside of the bump
like terribly robotic, fake, and unnecessary.
I’m comparing this image with the first because I think it
does a better job in clarifying the amount of coverage you have and puts more
emphasis on the car as the investment. After looking at this one, the bump in
the road image doesn’t communicate what the investment is very well.
Investments in general or car investment? It’s also in the middle of nowhere,
so you wouldn’t expect it anywhere possible to get help, but that might be too
much realistic thinking. I also like the typography aspect, it’s a creative way
of communicating the coverage and what the
coverage is for.
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