Chapter 13
The website that stuck out the most in Chapter 13 was the Nokia Urbanista Diaries. Nokia has a website, a mobile application, and personal widgets that allow people to capture and share their lives through pictures with the Nokia N82. I think this campaign is very creative and by making it interactive insures that Nokia will have returning users and a great way to spread the word about Nokia's new product. A similar website is Fire Eagle. Fire Eagle is a site that stores information about your location. With your permission, other services and devices can either update that information or access it. You can share your locations with friends on Facebook as well as find your friends and post short messages, tips, and invitations. Fire Eagle isn't selling a product but I think it uses similar interactions as Nokia.
Chapter 14
The Go Daddy app helps its target create the perfect plan. The app is simple and allows users to pick certain criteria for their plan. An app I often use is similar to Go Daddy is Localscope. Hands down my favorite app for finding anything around me. Besides the top notch user experience and all the other great features seamlessly packed into this wonderful app, the key reason that this app remains my number 1 is that Localscope is the only app out there that lets you search for the same query using multiple search sources, without having to retype the query again and again. Twitter is the best place to look for public opinions about a place. Localscope lets me search for one search phrase across all of these services, and I have to type the phrase only once. Almost everyone has a smart phone these days and it's important for mobile apps to be quick and simple because people use them on the go and want results fast.
Chapter 15
The Design A Coach Tote was a fun way for Coach to connect with a younger audience across the Internet. The campaign built a relationship with consumers by having them like, post, vote, and share design ideas. I think campaigns that get their consumers involved and spark their interest are the most successful. An unconventional campaign that comes to mind is how Bing teamed up with Jay-Z on Google to launch his new book. The book which was called Decode was seeded out in to the real world one page at a time in a number of innovative ways including on billboards, on the bottom of swimming pools and even wrapped on a car. Fans were able to track down the new pages in the book using Bing maps and clues left within Bing search engines and social media sites like Twitter and Facebook. The promotion helped the book to hit the best sellers list for 19 straight weeks and the campaign had widespread coverage across blogs and traditional media.
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