For this chapter I thought the Paperboy recruitment campaign
was pretty effective. It’s both simple but clever; instead of getting crazy
with digital media, they simply set up strategically placed signs that
temporarily put people in the shoes of a paperboy. It gives people the sense of
doing that job before actually applying.
I’m comparing it to the sign with the finger in the stop sign
because it reminds me of how effective each ad is in capturing attention as a
simple sign. By placing signs in the right places, it really catches people’s
attention. Of course, the sign doesn’t capture attention like the web or social
websites, so signs only have so much effectiveness. In combination with other
mediums of advertisements, it could be very effective.
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