The challenge:
Comic books are a
lost media of art in America which is becoming more a novelty hobby rather than
mainstream medium. My project would bring back the comics so they could become
more accessible to the comic book lovers and the general public. Part of the campaign would be to get people
to access to comic books they like and potential ones that are coming up. The
portal would encompass all types: Manga, independent, underground, films and
shows inspired by graphic novels.
Who is the target audience?
The target
audience would be comic enthusiasts as well as new potential comic book lovers.
What does the audience currently think about the brand or group?
The audience might
love it or just curious about a title of comics. The more accessibility to
information the more the audience will become loyal. About half
What would we like the target to think and feel?
Nostaglic
Excitement Passion
What is the brand essence?
…..
What is the key emotion that will build a relationship with the core
audience?
Interest and loyalty.
What media will best facilitate our goal?
Website Twitter iPhone/Android App
What are the most critical elements?
The search for new comics. The sense of community among fans.
What is the single most important takeaway?
Comic Books
What do we want the audience to do?
Find a convention
or event
Find new comics,
stores, and films
Communicate with
the authors and artists
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