Final - Rumin

The challenge:

Comic books are a lost media of art in America which is becoming more a novelty hobby rather than mainstream medium. My project would bring back the comics so they could become more accessible to the comic book lovers and the general public.  Part of the campaign would be to get people to access to comic books they like and potential ones that are coming up. The portal would encompass all types: Manga, independent, underground, films and shows inspired by graphic novels.

Who is the target audience?

The target audience would be comic enthusiasts as well as new potential comic book lovers. They will use the wiki to find out more about the interests. They will be able to search by title author, artist, publisher, etc. 

What does the audience currently think about the brand or group?

The audience might love it or just curious about a title of comics. The more accessibility to information the more the audience will become loyal. About half

What would we like the target to think and feel?

Nostaglia, Excitement, Passion.

What is the brand essence?

Comics, conventions, community.

What is the key emotion that will build a relationship with the core audience?

Interest and loyalty.

What media will best facilitate our goal?

Website, Wiki, Reddit, iPhone/Android App

What are the most critical elements?

The search for new comics and old comics, events and memorabilia. The sense of community among fans.

What is the single most important takeaway?

The ease and use of finding Comic Book information.

What do we want the audience to do?

Search for comics or events, browse through a forums.

Find a convention or event

Find new comics, stores, and films

Communicate with the authors and artists