I am going to comment about the website made for Lands' End called Packland. I think this webpage is perfect for young kids. they can design their backpack and add unique backgrounds and theme. They can additionally add items to their backpack. Everyone likes to customize stuff especially children and they use backpacks everyday. It is a good marketing tool. Kids can share their Packland creation on the web to let others know about this website. The only drawback is that you can't order your custom backpack. For example, I have been dreaming of ordering custom Nike kicks (They are about $120 - need a job first). The site is called NikeID and here you can select a specific Nike shoe and customize it with colors and adding a custom id to the shoe to make it only yours. Here you also can share it with friends by adding a background and a caption. The site is easy to use because it goes step by step. At the end, you can order your shoes and get it in the mail! You can additionally look at other people's creations, rate them, and even order them. I know I would pay the hundred something dollars to get custom Nike's.
Chapter 14
I never knew about the site UrbanDaddy, but I think it is good that they created a phone app for their site because nowadays everybody is on the go and not everybody carries a laptop with them. From the screenshots of the Urban Daddy app, I can see that it is simple and easy to navigate. I think those two aspects are the most important because people will use your app again if it's easy and appealing. Mobile apps are great tools for current users of your site and great to get new users because everybody has a phone. Maybe not a smartphone, but maybe this will push them to get a smartphone. In another light, it is also advertising for smartphones that can hold apps because life will be so much easier if you have a smartphone. StubHub also made an app for their site. You can sell and buy event tickets and now you can buy and sell tickets on the go. You probably can buy tickets hours before the event. Phone apps make life a piece of cake. It sucks that I do not have a smartphone, but I can dream.
Chapter 15
I am going to comment about the Social Media Campaign for Coach which was "Design A Coach Tote" competition. The competition let anyone submit a bag design and the most voted bag would be actually be designed on the bag and sold. I think this is a very effective campaign because first of all, it is interactive. I think they are many people that would love their design to be on a designer handbag. I believe social media campaigns with contests are the most effective because people love to win or even have the slightest chance to win anything. This campaign made people excited about the brand and was linked to many blogs and social media; therefore, the word was out there. Everyone was talking about Coach and there were more than 6 million engagements with this campaign. That is very successful. H&M also has a social media campaign with a competition, but it is different. Here you can win to be a H&M trend scout in Denmark. You post a photo of yourself and your style icon and trends that you like. People vote for you and a most voted wins. This competition does not directly affect H&M products, but it lets fellow customers share their fashion styles and favorite trends that are sold at H&M.
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