1) What's the challenge?

To connect bands and fans via artwork and social interaction and setup a system of generating revenue for artists selling their designs and revenue for the bands for allowing the artist to use their logo.

2) What is the target audience?

The target audience is any band or fan of electronic music and design work of all kinds. Particularly the electronic music festival scene.

3) What does that audience currently think?

There are almost two audiences to make this work—there’s the bands/producers and the fans/designers.

4) What would we like the audience to feel or think?

We want the bands to show enthusiasm about fans/designers supporting them, and we want everyone to be excited about making money on things they love. We also want them to discuss designs and maybe request designs, etc.

5) What facts or evidence will assist this change in thinking?  

The visual artwork will surprise and excite them. Designers will be excited they can make money for their favorite band and themselves, and promote their name in the scene they are most interested in.

6) Brand essence?  

Just shows support and respect and tries to bring bands and fans closer together.

7) Key emotions

Surprise, joy, excitement.

8) Best media to facilitate this goal?  

Facebook app/page and website.

9) Key elements and budget?  

Design work and fan-band support. Budget requires advertising and website design/facebook app and logo designs to get the campaign out there. Then it needs to make an agreement with a print company for the designs submitted and approved by artists.

10) Single most important takeaway?  

Trying to do something supportive and respectable and gaining experience in the process.

11) What do we want the audience to do? 

We want them to be excited and interested in the designs and different mediums they offer, as well as a possibility to promote artists’ names and make money. 

This is what I've done so far... starting to make the facebook page. I've added a photo to the timeline at the top and put "Bass Design" in the profile picture slot. This logo is not final at all, don't like the font or appearance and maybe not even the name, but I'm just trying to mess around with the website and start to see the types of adjustments I need to make. I whited out some of the comments writing and started to white out the description in order to add my own.  I was thinking of calling this Bass Design since most of that scene is oriented towards heavy sub bass sounds. 

I think a facebook page and a webpage are the best two mediums for what I'm doing.