Callebert Social Media Campaign

Katie Callebert

Social Media Campaign

nanniimagination

Nanniimagination is brought to you by Care.com, which is a company that matches nannies, babysitters, caretakers, with potential families that are looking for help. 

The nanniimagination app is made for nannies and babysitters. This mobile phone application will present you with questions about your day and the kids you are sitting for.  After the search criterea is complete nanniimagination will provide you with a variety of fun ideas that will be fitting and fun for you (the nanny) and the kids that you sit for.

Nanniimagination is an app to make your day easy and organized. And if you can relax and have fun, the kids will do the same. 

The app also lets you search by keyword. Find out “how to heat up an infants bottle” or “rules for older kids”. No matter where your day leads you nanniimagination is here to help.

This is icon that would appear on an iPhone or Android to provide entry to the application.

This is the main screen of the app and the  user has three choices to choose from with in the app. The Care.com logo would lead the user back to the Care.com website. 

This page would appear if the user clicked on the button “to learn about nanniimagination”.  The name is not completely clear so this page would define how the app works and how the app can help you.

This page would appear after the main screen if the user pressed "search by keyword". On this page the user could type anything in the text box and could receive an answer. This would be similar to a nanny specific search engine. Kid friendly activities could be located this way but the search would also provide answers to questions like "how do you heat up an infants bottle?" or "what are the symptoms of the chicken pox?".

This page would appear if the user clicked on the button “use nanniimagination”.  The user just need to click the box next to subjective questions.

When the user clicks save they can either  make a new profile if they are a first time user , or if they have used the app before their results would be saved in a user profile.

This page provides a summary of your results and because inside was checked on the previous screen there are activity ideas for both in home and out of home. The user would then just click enter after choosing an activity. The next page would present any GPS directions, instructions for a craft, or the rules for the game the user clicked on.

This is a Facebook ad that would promote nanniimagination and it briefly explains what the app offers.

This is the banner ad that would appear on the Care.com website, or other websites.

This is the banner ad placed in the Care.com website.