The Sony Ericsson’s Big Screen advertisement in chapter 14 appealed
to me most. I think they had a cool concept going with setting the screen down
in front of an audience in a theater like environment and using an illusion to
have it appear larger. It seemed like they went through some pretty extensive story
boarding in order to really make the screen appeal to consumers. This market
doesn’t appeal as much to me, so I’m not as aware of the advertisements to similar
products, but it really stresses the point of the product and touches a common
ground for all types of the audience group.
No comments:
Post a Comment