Monday, June 4, 2012
Niederer - My Life In Advertising
Katherine Brown- Final MLTA
The over all goal of this ad was to describe myself as best I could with as little as possible. One of my favorite quotes about design was said by Antoine de Saint-Exupery. He says, "Perfection is achieved, not when there is nothing left to add, but when there is nothing left to remove." I love the challenge that is put in to minimalist design and I love how it looks aesthetically. Its clean and simple but can still be so beautiful. With my design, I wanted to show only things that are great descriptions of me, and these three brands and items describe me to a T. These three brands are a perfect example of just a handful of brands I am most loyal to. I added the copy, "Living Simply" because that describes my way of thinking through everyday life. In addition to it describing me, it continues the theme of minimalism.
My Life in Advertising Schober
My
project is entitled, Life from a Pencil. It was done first on marker paper in
pencils, and then was transformed into a digital medium. I used Illustrator to
trace the middle character with the pen tool, and the surrounding sketches were
scanned in and tinted blue. The project will be both digital and print. The
subject is myself. I created myself as a Disney style character, to stand in
the middle of the composition. The secondary subjects are sketches of my
character in poses doing activities I enjoy. I scanned in my signature, but morphed it into a custom font I created in Illustrator.
The
composition of the piece takes its inspiration from Disney character profiles
from the animator. There is usually a main, completed and colored drawing of
the character, followed by the character’s name below, surrounded by unfinished
sketches of the character in poses found from the movie. These unfinished
sketches bring focus and life to the main character. I also decided to make the
name of my character go from sketch pencil to finished vector lines, to signify
the process and skill behind the finished work. The sketches themselves proudly
display their geometric beginnings, showing circles and cross-sections that
brought them to life.
This
work has everything to do with me. Ever since I was little I have loved Disney
movies, but as I got older I realized I loved them for the artwork, effort, and
skill that goes into creating each character. I love seeing the drafts of
characters, in pencil or charcoal, unfinished or in progress, messy and not
filled in, where you can see the cross sections and shapes they make up each
character. For me, it’s almost like seeing a baby picture of a good
friend. You are able to see the creation
of life. This is similar to what I have seen from my classmates. We are all
drawing from something that makes us who we are.
Glen
Keane is my hero. He created most of the classic Disney characters I love. He
created Tarzan, Ariel, Aladdin, Pocahontas, The Beast, and most recently,
Rapunzel. I love his messy but deliberate style, that every line has a meaning,
and the level of detail he commits to. The fact that he drew Rapunzel, who
ended up being entirely CGI, is also remarkable that both artist and computer
can capture a character’s essence together.
I tried to model my character off what I have seen from Keane’s work, as
he draws with shapes and lines and a blue pencil. It is not perfect, but then,
I want to stay true to my own style as well. The character my not resemble me,
but I learned very quickly that the realistic features that give one a uniquely
individual look are not suited well to character drawing.
My intent was to show through my drawing who I am. I added
activities I enjoy to show people who do not know me about my life, but in
reality, the pencil sketch is who I am. I am a pencil on paper. The lines are
me. My final project is not flashy or colorful, but I think I was successful in
what I wanted to convey.
Paul Latka- My Life In Advertising FINAL
For my final project I decided to show how my life would be in the advertising world through the music I listen to. I went through many stages and ideas and finally decided on this one, and I think it turned out pretty well. At first I wanted to mash together a bunch of different music genres that I liked, but one of my classmates said to stick to just one or 2 in order for it not to look messy. I took her advise in a way, and decided to take 4 different kinds of music genres that I liked. And instead of mashing them all together to make one image I decided to give them their own sections with one image in the center tying it all in.
For this project I decided to use the genres of: House, Rap, Rock, and Dubstep, and with that I created different sections for each. In each music sections I tried to create the feel of that genre as well as try and show things related to that kind of music. Within each section I also added a logo of my favorite band or artist within that genre somewhere within the designated area. To tie it all together I added an image of myself which I created many different styles and filters and things of that nature in order to give the image a more interesting look. Below is the final result.
For this project I decided to use the genres of: House, Rap, Rock, and Dubstep, and with that I created different sections for each. In each music sections I tried to create the feel of that genre as well as try and show things related to that kind of music. Within each section I also added a logo of my favorite band or artist within that genre somewhere within the designated area. To tie it all together I added an image of myself which I created many different styles and filters and things of that nature in order to give the image a more interesting look. Below is the final result.
LENCKUS Chapter 13-15 Review
Chapter 13
Throughout this chapter, I have learned that there is a great deal in making concepts the most important element in advertising for a website. From there, the visuals must be just as eye catching in order to be "genius", and it is crucial for the site to have consistency throughout its entirety.
I personally am a big fan of the interactive Nike Plus website. Integrating my iPod with my running, I really love how this mobile application can be used along with my lifestyle. With consistent "check plus" iconography, the design is red, white, and simple. I frequently visit the website to get more out of the overall experience, which is a great tactic for Nike to have. They limit some features on the mobile device, so that consumers can go to the website and get infused with much more content and information. That opportunity also makes a great selling point so Nike can advertise more products on the website. Using a simple Helvetica text, and easily to click-through tabs, Nike Plus makes their website extremely simple to use.
Chapter 14
This chapter emphasizes the importance of mobile devices and how critical they are to consumers in today's world. These phones are basically glued onto the palms of the hands of millions of people, and it is an opportunity for advertisers to really stretch the creativity of making things relevant to just about anyone using these devices.
the RULE is 1) Make it Relevant to its audience. 2) Make it Useful. 3) Give it Legs (could work across the campaign). 4) Make it Entertaining (games/programming).
In the first example about Saatchi and Saatchi, I really liked the fact that the mobile device was super interactive and would appear to last a long time with standing results. It engages the consumers to try something new, which would help encourage the use of this particular medium as well. When people in Sydney approach this outdoor poster, they can interactively use their phone to hear the story of the voice they use. With that, they can then "turn one voice into thousands" when they respond to the advertisement. I thought this was a very clever way to really try something exciting in outdoor.
Changing the world, I believe that social media and
interactive advertising would be the way of the new generation of
advertisers. One of the newest campaigns, however, that do not use a
non-traditional medium is wastingwaterisweird.com. I saw these
advertisements at a mall, simply on an outdoor spot. The reason that I
liked this so much was how the website was very interactive, adn by the
ad, you had no choice but to want to go to the website to learn more
about its clumsy and clever appeal.
Chapter 15
People become brand fans when they can relate to it what a brand or group is doing in their social space. One of my favorite things about social media is that it IS relevant, and you can share content among many different platforms.
RAVES: 1) Relevant, Authentic, Valuable, Enticing, Shareable.
Unconventional advertising is used to grab the attention of consumers as effectively as possible. I feel that there are plenty of ways that the word can get out with vital information through viral tactics (I just love saying those two things together). In other words, Vital-Viral is the way the Social Media and all of this mobile networking can change the world. People are informed about important information as its happening, and it is a great way that the ignorance of world problems can be addressed as well.
Social Media is a great way to stay connected, and share the viral information, because it is relevant. When your friends and family are connected to what you are 'searching' for, they are also linked together. I recently heard an advertisement on Spotify that actually makes your searches relevant to your community. For instance, if you search for a "water rafting" trip, you can be notified to connect with someone in the area that will be willing to give you a tour and trip. I think this is a much more sophisticated way to retrieve information, while everyone else is connected!
Throughout this chapter, I have learned that there is a great deal in making concepts the most important element in advertising for a website. From there, the visuals must be just as eye catching in order to be "genius", and it is crucial for the site to have consistency throughout its entirety.
Chapter 14
This chapter emphasizes the importance of mobile devices and how critical they are to consumers in today's world. These phones are basically glued onto the palms of the hands of millions of people, and it is an opportunity for advertisers to really stretch the creativity of making things relevant to just about anyone using these devices.
the RULE is 1) Make it Relevant to its audience. 2) Make it Useful. 3) Give it Legs (could work across the campaign). 4) Make it Entertaining (games/programming).
In the first example about Saatchi and Saatchi, I really liked the fact that the mobile device was super interactive and would appear to last a long time with standing results. It engages the consumers to try something new, which would help encourage the use of this particular medium as well. When people in Sydney approach this outdoor poster, they can interactively use their phone to hear the story of the voice they use. With that, they can then "turn one voice into thousands" when they respond to the advertisement. I thought this was a very clever way to really try something exciting in outdoor.
Changing the world, I believe that social media and
interactive advertising would be the way of the new generation of
advertisers. One of the newest campaigns, however, that do not use a
non-traditional medium is wastingwaterisweird.com. I saw these
advertisements at a mall, simply on an outdoor spot. The reason that I
liked this so much was how the website was very interactive, adn by the
ad, you had no choice but to want to go to the website to learn more
about its clumsy and clever appeal. Chapter 15
People become brand fans when they can relate to it what a brand or group is doing in their social space. One of my favorite things about social media is that it IS relevant, and you can share content among many different platforms.
RAVES: 1) Relevant, Authentic, Valuable, Enticing, Shareable.
Unconventional advertising is used to grab the attention of consumers as effectively as possible. I feel that there are plenty of ways that the word can get out with vital information through viral tactics (I just love saying those two things together). In other words, Vital-Viral is the way the Social Media and all of this mobile networking can change the world. People are informed about important information as its happening, and it is a great way that the ignorance of world problems can be addressed as well.
Social Media is a great way to stay connected, and share the viral information, because it is relevant. When your friends and family are connected to what you are 'searching' for, they are also linked together. I recently heard an advertisement on Spotify that actually makes your searches relevant to your community. For instance, if you search for a "water rafting" trip, you can be notified to connect with someone in the area that will be willing to give you a tour and trip. I think this is a much more sophisticated way to retrieve information, while everyone else is connected!
Sunday, June 3, 2012
CH 13, 14, 15
CH 13
I loved the Swaggerize me campaign. I think it's a hilarious idea to give someone the opportunity to make fake articles about themselves. It's brilliant because everyone is Google searching themselves these days.
I found an interesting Social Media campaign called Live Below the Line. They are challenging people to live five days spending $1.50 or less on food and drink, to signify the impossibleness of this task and raise awarenesss for people living in poverty. Part of the campaign is called Come Dine Below the Line, which encourages people to host their friends for a dinner party and serve a meal worth 50 cents per person. They can share photos of their 50 cent per person meals with the hashtag #dinebelowtheline.
Even though these campaigns are for very different causes, I think they both do what good campaigns should do. They catch people's attention, get people involved in the brand or group, and get people talking.
CH 14
I really liked the UrbanDaddy App. It seems so perfect, so all encompassing, to have an app that factors in your life and helps you make plans. It's like having an app search the web for you, with your own brain. I don't think the upscale audience is the only audience hungry for something like this. I think everyone wants their own personal assistant that knows their tastes.
I found an interesting app called Pair, that allows people in a relationship their own personal line to communicate within. No hiding Facebook posts, or messages and pictures you don't want anyone else to see. I think that people want to share things, but are getting tired of dealing with other people's responses when they are not part of the message. It can be hard to remember message privately or to custom share. With an app like this, its like everything goes through a secret channel.
I love this ad I found for Mr. Clean. Instead of on a print ad, it is on a very clean cross walk stripe! It demonstrates that Mr. Clean could get something even as dirty as a street where people walk and cars drive clean again! These kind of ads that take something you are familiar with, like a hanger or a crosswalk, and twist them for the brand, are the most successful because they get you looking differently at objects in your everyday life.
I found an interesting Social Media campaign called Live Below the Line. They are challenging people to live five days spending $1.50 or less on food and drink, to signify the impossibleness of this task and raise awarenesss for people living in poverty. Part of the campaign is called Come Dine Below the Line, which encourages people to host their friends for a dinner party and serve a meal worth 50 cents per person. They can share photos of their 50 cent per person meals with the hashtag #dinebelowtheline. Even though these campaigns are for very different causes, I think they both do what good campaigns should do. They catch people's attention, get people involved in the brand or group, and get people talking.
CH 14
I really liked the UrbanDaddy App. It seems so perfect, so all encompassing, to have an app that factors in your life and helps you make plans. It's like having an app search the web for you, with your own brain. I don't think the upscale audience is the only audience hungry for something like this. I think everyone wants their own personal assistant that knows their tastes.
I found an interesting app called Pair, that allows people in a relationship their own personal line to communicate within. No hiding Facebook posts, or messages and pictures you don't want anyone else to see. I think that people want to share things, but are getting tired of dealing with other people's responses when they are not part of the message. It can be hard to remember message privately or to custom share. With an app like this, its like everything goes through a secret channel.
Ch 15
I loved the unconventionial ad for BCAA Road Assistance AAA on the coat hanger, instructing non members to try in vain to retrieve their car keys with it. I think its brilliant, using something that everyone has probably tried, whether on a car or another door, and we know doesn't work well. At the same time, they are reminding them of the alternative: Getting AAA.I love this ad I found for Mr. Clean. Instead of on a print ad, it is on a very clean cross walk stripe! It demonstrates that Mr. Clean could get something even as dirty as a street where people walk and cars drive clean again! These kind of ads that take something you are familiar with, like a hanger or a crosswalk, and twist them for the brand, are the most successful because they get you looking differently at objects in your everyday life.
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