Callebert, Katie Final

Katie Callebert Final Project

Holloman - Life in Advertising Final

This project was actually quite difficult for me for some reason. I spent most of the week we had trying to come up with some sort of concept, and couldn't settle on anything. By time I actually started creating things in Illustrator and Photoshop, I hated everything I came up with. I would create something and immediately trash it. Finally, I had the idea to go back with my original thought of artists who inspire me. I remember doing a biography report on Andy Warhol during high school, before I ever got into design/photography/etc. and I think that report and Warhol as an artist are what really inspired me to start playing around with this kind of art.
I ended up choosing to create a piece that features my photograph and a photo of Warhol in his pop art style (style he used most famously in his portraits of Marilyn Monroe). I chose this style because as I stated, Warhol was the artist who got me interested in design, as well as when I did first start using the photo editing programs on my computer, this is the style of some of the edits I created, the same image repeated with the colors and saturation blown out and other similar styles.

The quote I chose is from Warhol as well, and it's one of my favorite quotes overall. I think it also applies to my struggle with this project, because I had a really hard time coming up with an idea, and I think that by reminding myself that "Art is anything you can get away with" while I'm working, it might help me relax when I'm having trouble coming up with designs.
Overall I think this piece is 'my life in advertising' because it advertises, in a sense, my style and design as well as it works as an inspiration piece for when I'm working and having trouble coming up with things.

wardlaw MLIA Final

I was originally going to create an image of myself and my surroundings using only typography, much like the inspiration images I posted. I decided to move away from that idea because for me, it is really more about the advertising. I am an advertising student and though they obviously affect me in the same way as most other people, my education has lead me to look at how they are advertising instead of what they are advertising.

I decided to make my piece an homage to print advertising and how it effects me. Each article of clothing I am wearing in the piece is masked with an image of print advertising for the company. I made sure that the advertisements matched the general color scheme of the actual article of clothing, so it remained semi-realistic looking. This is showing how there are advertisements for everything and that everything people wear has a brand attached to it. I should mention that Johnny Cupcakes specifically does not advertise (in the traditional sense), so the image used is a poster for a speech given by the owner.

The background of the image is made up of the CMYK color model, again as a reference to print.

Kathie Trela - My Life in Advertising Final

This piece is called "Style is..." and it's a 13 by 19 poster advertisement for myself. For this project, Art Deco was my inspiration.  Fashion and style defines me; therefore, I created an Art Deco-style poster of myself with a quote by Orson Welles that I find truly illustrates what I think about fashion and style. I first drew myself by hand and then edited myself in Illustrator and Photoshop. I illustrated myself to look like an Art Deco figure, which includes long and lean features. That's why I look very tall. I also posed myself like an awkward model because I am pretty awkward and I always try to be a model, but I fail. Hah. I placed the quote to align with my skirt and I highlighted "Style is...Not Giving A Damn" because that is exactly what I think style is all about. Don't care about what others think. Just be yourself. I placed my name on top as the headline. I have many names that I go by, but most people see me as Kathie so I used that name. I added Art Deco-style decorations on the top and added a black border. The back border is thicker on the bottom so it doesn't seem like the figure is floating. Art Deco usually uses pastel and neutral colors, but I used bright and a neon green background because I love those colors and I wanted to give it more of a modern twist. I added a watercolor background to give it more texture because without it looked too dull.

Nick - Final

For my final I wanted to create something that captivated the core of what makes me want to work in advertising. Truly good advertising to me is something that goes beyond the persuasion of making someone want to buy a good or service, but it is something that is compelling enough to make the consumer change themselves because there is a new need that is manifested within them. Personally speaking, I am a very visual person and I find the most effective advertisements to be ones that are distinct in how they appear. Distinction in the art world is paramount and advertising design is very much an art form. I mentioned before that I come from a photography background and originally I was going to do a photography piece for my final but I decided that I wanted to do something a little bit different. So for my final piece, I did a multimedia piece that integrated photography with graphic design. As far as photography goes, I usually shoot portraits, beauty shots, fashion, etc. I feel that I need to work on still life, so I also wanted to incorporate that into my final since so much of advertising is photographic the product. I am a big fan of San Pellegrino mineral water products therefore, I decided to use that brand as my subject. Looking at other past students' work, I noticed that people went the literal route and incorporated themselves into the ad which is wonderful, but I wanted to do it from a different approach. That being said, I picked an artist/art style that has influenced me and I wanted to pay homage to show how I have drawn inspiration and how I apply it. I think that when someone is invested in the work they're doing, what they present will embody their essence. For the San Pellegrino ad I wanted to channel Alphonse Mucha and his style of Art Nouveau. His works generally feature women therefore I wanted to portray the product in a feminine appeal (hence the use of curves) while juxtaposing it with less feminine colors which would still give it male appeal. To keep things cohesive, I chose typefaces that reflected the era and accented the decals. 

So here it is, my life in advertising..

My understanding from the final pitch is that we should show some work in progress and discuss our process, so I’m going to explain my ideas and some technical details.

For my project, I wanted to incorporate 3d shapes and lots of colors and chaos with a picture of myself with names of my favorite bands/producers and some of my favorite companies for various things, mostly electronics and fishing gear. I wanted to create a chaotic poster with lots of shapes and blending options and chaos, where people pick out lots of details. I guess you could call it a digitally altered self advertising poster.

It’s 18x24” at 300 DPI. I rented a Nikon D40 camera from the cage and got a picture of myself. 

I then made some simple 3d polygon shapes in Maya and used the UV editor to take a snapshot of the texture map of the 3d shape. I then exported the snapshot to photoshop and chose the colors for each side of the 3d shape and exported back into maya in order to further mess with the 3d settings. The picture in black is what it looks like before you color it in photoshop. The colored version is what’s imported back into maya. 

You can add materials to objects in maya, giving them a glossy or flat surface after you get the colors you want. I gave it some glossy surfaces in order to make it seem more 3d once imported into photoshop.

I used scatter brushes to erase bits and pieces of my picture and started recreating the shape of my body with some 3d shapes and brush work. For the band names and companies, I used the pen tool to make paths and put text layers along the paths in my hair and around my shirt collar and around the tech pattern in my chest. The tech pattern was made with circles and the pen tool in illustrator.

I used lots of filters and blending options, tons of layers and lots of brush and eraser work. I’m pretty satisfied with the outcome; I’ve wanted to try importing .OBJ files from maya into photoshop for a while, so I’m glad I was able to incorporate that into this project. I always enjoy trying new techniques and I really liked how my idea fit perfectly for my life in advertising since I just advertised myself in a way that I would do with brands that I would advertise.

EMILY IAMMARINO - FINAL: My Life in Advertising

For my final project i really wanted to capture the essence/culture/attitude/style of the Diesel "Be Stupid" ad campaign and relate it to my own life through the "stupid" moments that i've shared with my friends while in college. I feel like college is definitely a prime time for people to let loose and make some stupid decisions, because honestly it's one of the best ways to learn life lessons. Since my graduation is this weekend i really enjoyed creating this project because it definitely allowed me to take a trip down memory lane and vicariously live through some of the photos that represent some of the best (and most ridiculous) moments in my life. Overall i just wanted to achieve a fun adaption of this campaign with the usage of my own photos so i can have them to hang up in my home and will be able to remind myself that sometimes it's okay to be stupid.