Throughout this chapter, I have learned that there is a great deal in making concepts the most important element in advertising for a website. From there, the visuals must be just as eye catching in order to be "genius", and it is crucial for the site to have consistency throughout its entirety.
Chapter 14
This chapter emphasizes the importance of mobile devices and how critical they are to consumers in today's world. These phones are basically glued onto the palms of the hands of millions of people, and it is an opportunity for advertisers to really stretch the creativity of making things relevant to just about anyone using these devices.
the RULE is 1) Make it Relevant to its audience. 2) Make it Useful. 3) Give it Legs (could work across the campaign). 4) Make it Entertaining (games/programming).
In the first example about Saatchi and Saatchi, I really liked the fact that the mobile device was super interactive and would appear to last a long time with standing results. It engages the consumers to try something new, which would help encourage the use of this particular medium as well. When people in Sydney approach this outdoor poster, they can interactively use their phone to hear the story of the voice they use. With that, they can then "turn one voice into thousands" when they respond to the advertisement. I thought this was a very clever way to really try something exciting in outdoor.
Changing the world, I believe that social media and
interactive advertising would be the way of the new generation of
advertisers. One of the newest campaigns, however, that do not use a
non-traditional medium is wastingwaterisweird.com. I saw these
advertisements at a mall, simply on an outdoor spot. The reason that I
liked this so much was how the website was very interactive, adn by the
ad, you had no choice but to want to go to the website to learn more
about its clumsy and clever appeal. Chapter 15
People become brand fans when they can relate to it what a brand or group is doing in their social space. One of my favorite things about social media is that it IS relevant, and you can share content among many different platforms.
RAVES: 1) Relevant, Authentic, Valuable, Enticing, Shareable.
Unconventional advertising is used to grab the attention of consumers as effectively as possible. I feel that there are plenty of ways that the word can get out with vital information through viral tactics (I just love saying those two things together). In other words, Vital-Viral is the way the Social Media and all of this mobile networking can change the world. People are informed about important information as its happening, and it is a great way that the ignorance of world problems can be addressed as well.
Social Media is a great way to stay connected, and share the viral information, because it is relevant. When your friends and family are connected to what you are 'searching' for, they are also linked together. I recently heard an advertisement on Spotify that actually makes your searches relevant to your community. For instance, if you search for a "water rafting" trip, you can be notified to connect with someone in the area that will be willing to give you a tour and trip. I think this is a much more sophisticated way to retrieve information, while everyone else is connected!
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