The chapter 13 focused on web design, which is definitely an area of design that I am least fond of. In my past internship i was asked to re-design the company's website and it was one of the hardest things to do because you always have to think of CONTENT over everything. Yes, you do want the design to be electric and capturing but you must remember that the reason for the site is to hold content. Another big part of web design discussed in the chapter was interactivity. Interactive websites are important because it allows the consumers/customers to spend more time with your company/brand so they can develop a deeper connection. For example, the Old Spice "Swaggerize Me" online campaign/interactive application allows it's consumers swaggerize their online persona with the help of the Old Spice team.
Chapter 14
The focus of chapter 14 was mobile advertising design. The part that stuck out to me the most was the observation that "the mobile screen is an opportunity to create a more intimate brand relationship with someone." This had never occurred to me before, but once i thought about it, it completely makes sense. A mobile device is a very private and personal thing, so it is important for advertisers to utilize this in order to become closer with their consumers. I believe that making a mobile platform useful is probably the most important factor in getting closer to your audience because if they use it often it equals more and more time spent with your brand. Also the design of mobile is very similar to web because the designer has to find a way to make it fun and interactive, while also maintaing good design.
Chapter 15
Chapter 15 focused on design for social media and unconventional marketing. Social media design is definitely a very new and important part of advertising design. Almost every company out there has at least a Facebook or Twitter. So, it's important to know how to design your own personal page in order to stick out and attract consumers to interact with your brand. Contests are also important to promote on social media because it's a quick and easy way for a brand to get their consumers to easily interact with them online. For example, the Coach "Design a Tote" contest was ran through social media and allowed its fans to submit designs for their bags online in the hopes of getting it actually made into a real product.
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