Dan Kozerski - Final

My concept began with the idea of basing my design/advertisement off of the amount of awareness or alertness I have throughout the day, depending on how my energy fluctuates. More specifically I wanted to convey this idea through the imagery of eyes. I feel like eyes always give off a lot of truth to one's mood, and it's often a great indicator of how tired I am. Running with this idea I found my inspiration in these very cool alternative, vectorized movie posters, which I found online. I found the style particularly interesting because I feel as if my strongest work comes in the form of vectorized illustration. I was excited to begin.

After doing some preliminary sketches, which I imported on my previous post, I began to bring my ideas onto the computer. Initially my designs were flowing easily, until I hit a difficult area. What I had done was laid out a pair of illustrated eyes for each hour in the day. Each pair had a different level of alertness depending on what I was doing at that time. Whether it be nearly closed after just waking up, super wide after drinking coffee, etc. That's when I hit the rough patch. I couldn't quite figure out how to lay them out. There was just too much going on for the simple aesthetic I wanted in these movie posters. They were clever and not overwhelming, and my imagery was becoming more of a comprehensive diagram, rather than a clever movie poster. So, I looked over everything I had created, hoping I could find a particular area to salvage, and work out further. I did.

I realized that there wasn't enough fluctuation to maintain viewers attention, and that was the problem. However, I did notice that the most interesting part was the coffee eyes, so I thought about this. Coupling these thoughts with how I work on design, I realized that coffee plays a big part in my work process. Normally I am lost in this world in front of a computer screen for hours and coffee often fuels me. So, I took this idea and expanded on it. I developed the coffee cup icons, and I came up with a mock movie name - Coffee Break.

I am extremely happy with how the final product turned out and I think it really embodies 'My Life in Advertising,' as this process is a huge part of my life. And, what better way to sell it than a movie? That said, as you look over the poster please notice the details, as there are many. The coffee cups denote the time of day the coffee is consumed, and they correspond with the sun behind them as it changes color on the same timeline. It implies I have three coffees a day to get me through my work process, which is an exaggeration (sometimes), but it helps push the idea. Also, please notice the transitional suns between each cup and how they are filled with coffee. As they get closer to the next cup less and less coffee is inside them. In addition to this, you'll see there are air bubbles within these 'mini suns' as well as within the headline. I'm very proud of these small details. Finally, please notice the spoof name Lot O'Kaufie, who is the mock-producer of the film (Produced by Lot O'Kaufie = Produced by A Lot of Coffee...haha!), and the slight textures. Anyways, I'm very proud of this piece, and I hope you enjoy it as much as I do.

Niederer - My Life In Advertising

My end goal with this project was to represent as many important aspects of my life through iconography -- that is, give each element their own branding, and create a combined 'collage' of sorts through which each of these are combined.  I chose places, quotations, and specific things that will always stick with me to represent my life in advertising.

Katherine Brown- Final MLTA

The over all goal of this ad was to describe myself as best I could with as little as possible. One of my favorite quotes about design was said by Antoine de Saint-Exupery. He says, "Perfection is achieved, not when there is nothing left to add, but when there is nothing left to remove." I love the challenge that is put in to minimalist design and I love how it looks aesthetically. Its clean and simple but can still be so beautiful. With my design, I wanted to show only things that are great descriptions of me, and these three brands and items describe me to a T. These three brands are a perfect example of just a handful of brands I am most loyal to. I added the copy, "Living Simply" because that describes my way of thinking through everyday life. In addition to it describing me, it continues the theme of minimalism. 

My Life in Advertising Schober

                My project is entitled, Life from a Pencil. It was done first on marker paper in pencils, and then was transformed into a digital medium. I used Illustrator to trace the middle character with the pen tool, and the surrounding sketches were scanned in and tinted blue. The project will be both digital and print. The subject is myself. I created myself as a Disney style character, to stand in the middle of the composition. The secondary subjects are sketches of my character in poses doing activities I enjoy. I scanned in my signature, but morphed it into a custom font I created in Illustrator.

                The composition of the piece takes its inspiration from Disney character profiles from the animator. There is usually a main, completed and colored drawing of the character, followed by the character’s name below, surrounded by unfinished sketches of the character in poses found from the movie. These unfinished sketches bring focus and life to the main character. I also decided to make the name of my character go from sketch pencil to finished vector lines, to signify the process and skill behind the finished work. The sketches themselves proudly display their geometric beginnings, showing circles and cross-sections that brought them to life.

                This work has everything to do with me. Ever since I was little I have loved Disney movies, but as I got older I realized I loved them for the artwork, effort, and skill that goes into creating each character. I love seeing the drafts of characters, in pencil or charcoal, unfinished or in progress, messy and not filled in, where you can see the cross sections and shapes they make up each character. For me, it’s almost like seeing a baby picture of a good friend.  You are able to see the creation of life. This is similar to what I have seen from my classmates. We are all drawing from something that makes us who we are.

                Glen Keane is my hero. He created most of the classic Disney characters I love. He created Tarzan, Ariel, Aladdin, Pocahontas, The Beast, and most recently, Rapunzel. I love his messy but deliberate style, that every line has a meaning, and the level of detail he commits to. The fact that he drew Rapunzel, who ended up being entirely CGI, is also remarkable that both artist and computer can capture a character’s essence together.  I tried to model my character off what I have seen from Keane’s work, as he draws with shapes and lines and a blue pencil. It is not perfect, but then, I want to stay true to my own style as well. The character my not resemble me, but I learned very quickly that the realistic features that give one a uniquely individual look are not suited well to character drawing.

               My intent was to show through my drawing who I am. I added activities I enjoy to show people who do not know me about my life, but in reality, the pencil sketch is who I am. I am a pencil on paper. The lines are me. My final project is not flashy or colorful, but I think I was successful in what I wanted to convey.

LENCKUS My Life in Advertising

Paul Latka- My Life In Advertising FINAL

For my final project I decided to show how my life would be in the advertising world through the music I listen to. I went through many stages and ideas and finally decided on this one, and I think it turned out pretty well. At first I wanted to mash together a bunch of different music genres that I liked, but one of my classmates said to stick to just one or 2 in order for it not to look messy. I took her advise in a way, and decided to take 4 different kinds of music genres that I liked. And instead of mashing them all together to make one image I decided to give them their own sections with one image in the center tying it all in.

For this project I decided to use the genres of: House, Rap, Rock, and Dubstep, and with that I created different sections for each. In each music sections I tried to create the feel of that genre as well as try and show things related to that kind of music. Within each section I also added a logo of my favorite band or artist within that genre somewhere within the designated area. To tie it all together I added an image of myself which I created many different styles and filters and things of that nature in order to give the image a more interesting look. Below is the final result.

LENCKUS Chapter 13-15 Review

Chapter 13
Throughout this chapter, I have learned that there is a great deal in making concepts the most important element in advertising for a website. From there, the visuals must be just as eye catching in order to be "genius", and it is crucial for the site to have consistency throughout its entirety.

I personally am a big fan of the interactive Nike Plus website. Integrating my iPod with my running, I really love how this mobile application can be used along with my lifestyle. With consistent "check plus" iconography, the design is red, white, and simple. I frequently visit the website to get more out of the overall experience, which is a great tactic for Nike to have. They limit some features on the mobile device, so that consumers can go to the website and get infused with much more content and information. That opportunity also makes a great selling point so Nike can advertise more products on the website. Using a simple Helvetica text, and easily to click-through tabs, Nike Plus makes their website extremely simple to use. 


Chapter 14

This chapter emphasizes the importance of mobile devices and how critical they are to consumers in today's world. These phones are basically glued onto the palms of the hands of millions of people, and it is an opportunity for advertisers to really stretch the creativity of making things relevant to just about anyone using these devices. 

the RULE is 1) Make it Relevant to its audience. 2) Make it Useful. 3) Give it Legs (could work across the campaign). 4) Make it Entertaining (games/programming).  

 





In the first example about Saatchi and Saatchi, I really liked the fact that the mobile device was super interactive and would appear to last a long time with standing results. It engages the consumers to try something new, which would help encourage the use of this particular medium as well. When people in Sydney approach this outdoor poster, they can interactively use their phone to hear the story of the voice they use. With that, they can then "turn one voice into thousands" when they respond to the advertisement. I thought this was a very clever way to really try something exciting in outdoor. 

 Changing the world, I believe that social media and interactive advertising would be the way of the new generation of advertisers. One of the newest campaigns, however, that do not use a non-traditional medium is wastingwaterisweird.com. I saw these advertisements at a mall, simply on an outdoor spot. The reason that I liked this so much was how the website was very interactive, adn by the ad, you had no choice but to want to go to the website to learn more about its clumsy and clever appeal. 






Chapter 15
People become brand fans when they can relate to it what a brand or group is doing in their social space. One of my favorite things about social media is that it IS relevant, and you can share content among many different platforms. 
 RAVES: 1) Relevant, Authentic, Valuable, Enticing, Shareable.


Unconventional advertising is used to grab the attention of consumers as effectively as possible. I feel that there are plenty of ways that the word can get out with vital information through viral tactics (I just love saying those two things together). In other words, Vital-Viral is the way the Social Media and all of this mobile networking can change the world. People are informed about important information as its happening, and it is a great way that the ignorance of world problems can be addressed as well. 


Social Media is a great way to stay connected, and share the viral information, because it is relevant. When your friends and family are connected to what you are 'searching' for, they are also linked together. I recently heard an advertisement on Spotify that actually makes your searches relevant to your community. For instance, if you search for a "water rafting" trip, you can be notified to connect with someone in the area that will be willing to give you a tour and trip. I think this is a much more sophisticated way to retrieve information, while everyone else is connected!