My Life In Ad-Bridget Pasapane

Dolby -- My Life in Advertising

For project 3, I decided to incorporate a few things that I love.  I have grown up coloring in coloring books and still to this day have all of my old coloring books and have some that I still color in today.  Also, I have always had a love for Anna Wintour.  She has been an idol of mine for a long time and I admire and look up to her work.  So, for this project, I put a quote I love, which is “color your world” which means a lot to me.  Not only does it mean to literally color, but to make your life lively and bright.  I try to think of this quote everyday and it helps me see the light in something bad or look for the good.

            This is a poster type project, and I drew some accessories and flowers that look like a coloring book.  The intent is to have someone color them in their own way.  The bottom shoes a great cartoon picture that I found of Anna Wintour, but edited a little bit.  Then I put the quote in the bottom corner.  I scanned my drawings onto the computer.  This took me quite some time because I needed to find a marker or pencil that worked well and looked like a coloring book.  After I found one, a thick black colored pencil, I scanned the rest of the images and was able to make it look like a coloring book.  For Anna, I colored in more of her outfit and added the stars.  I love this picture of her because she is usually so frigid and conservative.  Color your world really goes well with this picture because I feel that if people really do what they want in life and stick to their own paths, they will be happy.  The picture of Anna really made me inspired and she represents so much in the fashion industry it is humorous to me to see her in this fashion. 

           Eventually, I want to print another copy of this and color it in and then print more and have others color it in and see all of the differences.  This would be cool to see how everyone is so different and how people see their lives through color.  This class has taught me a lot and I really enjoyed it.  I learned of different peoples views and considered all of their different opinions. I learned to work a little bit faster and consider my time precious.  I also learned so much about Photoshop and now I am able to take those skills with me in the future.  I enjoyed doing the projects for this class and had a lot of fun along the way.  

         

Final - Rumin

This ended being the final project which is an interactive flash file on me and the products that I use. This became more of a prototype then a finished application. My initial idea was to started by a video Röyksopp which shows a person going through their daily life.

The application is interactive and when you hover over certain parts of my body, logos would pop out on the sides.

Emily Iammarino - Chapter 13 + 14 + 15

Chapter 13

The chapter 13 focused on web design, which is definitely an area of design that I am least fond of. In my past internship i was asked to re-design the company's website and it was one of the hardest things to do because you always have to think of CONTENT over everything. Yes, you do want the design to be electric and capturing but you must remember that the reason for the site is to hold content. Another big part of web design discussed in the chapter was interactivity. Interactive websites are important because it allows the consumers/customers to spend more time with your company/brand so they can develop a deeper connection. For example, the Old Spice "Swaggerize Me" online campaign/interactive application allows it's consumers swaggerize their online persona with the help of the Old Spice team.

Chapter 14

The focus of chapter 14 was mobile advertising design. The part that stuck out to me the most was the observation that "the mobile screen is an opportunity to create a more intimate brand relationship with someone." This had never occurred to me before, but once i thought about it, it completely makes sense. A mobile device is a very private and personal thing, so it is important for advertisers to utilize this in order to become closer with their consumers. I believe that making a mobile platform useful is probably the most important factor in getting closer to your audience because if they use it often it equals more and more time spent with your brand. Also the design of mobile is very similar to web because the designer has to find a way to make it fun and interactive, while also maintaing good design.

Chapter 15

Chapter 15 focused on design for social media and unconventional marketing. Social media design is definitely a very new and important part of advertising design. Almost every company out there has at least a Facebook or Twitter. So, it's important to know how to design your own personal page in order to stick out and attract consumers to interact with your brand. Contests are also important to promote on social media because it's a quick and easy way for a brand to get their consumers to easily interact with them online. For example, the Coach "Design a Tote" contest was ran through social media and allowed its fans to submit designs for their bags online in the hopes of getting it actually made into a real product.

Eric Montanez - My Life In Advertising Final

Callebert, Katie Final

Katie Callebert Final Project

Holloman - Life in Advertising Final

This project was actually quite difficult for me for some reason. I spent most of the week we had trying to come up with some sort of concept, and couldn't settle on anything. By time I actually started creating things in Illustrator and Photoshop, I hated everything I came up with. I would create something and immediately trash it. Finally, I had the idea to go back with my original thought of artists who inspire me. I remember doing a biography report on Andy Warhol during high school, before I ever got into design/photography/etc. and I think that report and Warhol as an artist are what really inspired me to start playing around with this kind of art.
I ended up choosing to create a piece that features my photograph and a photo of Warhol in his pop art style (style he used most famously in his portraits of Marilyn Monroe). I chose this style because as I stated, Warhol was the artist who got me interested in design, as well as when I did first start using the photo editing programs on my computer, this is the style of some of the edits I created, the same image repeated with the colors and saturation blown out and other similar styles.

The quote I chose is from Warhol as well, and it's one of my favorite quotes overall. I think it also applies to my struggle with this project, because I had a really hard time coming up with an idea, and I think that by reminding myself that "Art is anything you can get away with" while I'm working, it might help me relax when I'm having trouble coming up with designs.
Overall I think this piece is 'my life in advertising' because it advertises, in a sense, my style and design as well as it works as an inspiration piece for when I'm working and having trouble coming up with things.

wardlaw MLIA Final

I was originally going to create an image of myself and my surroundings using only typography, much like the inspiration images I posted. I decided to move away from that idea because for me, it is really more about the advertising. I am an advertising student and though they obviously affect me in the same way as most other people, my education has lead me to look at how they are advertising instead of what they are advertising.

I decided to make my piece an homage to print advertising and how it effects me. Each article of clothing I am wearing in the piece is masked with an image of print advertising for the company. I made sure that the advertisements matched the general color scheme of the actual article of clothing, so it remained semi-realistic looking. This is showing how there are advertisements for everything and that everything people wear has a brand attached to it. I should mention that Johnny Cupcakes specifically does not advertise (in the traditional sense), so the image used is a poster for a speech given by the owner.

The background of the image is made up of the CMYK color model, again as a reference to print.

Kathie Trela - My Life in Advertising Final

This piece is called "Style is..." and it's a 13 by 19 poster advertisement for myself. For this project, Art Deco was my inspiration.  Fashion and style defines me; therefore, I created an Art Deco-style poster of myself with a quote by Orson Welles that I find truly illustrates what I think about fashion and style. I first drew myself by hand and then edited myself in Illustrator and Photoshop. I illustrated myself to look like an Art Deco figure, which includes long and lean features. That's why I look very tall. I also posed myself like an awkward model because I am pretty awkward and I always try to be a model, but I fail. Hah. I placed the quote to align with my skirt and I highlighted "Style is...Not Giving A Damn" because that is exactly what I think style is all about. Don't care about what others think. Just be yourself. I placed my name on top as the headline. I have many names that I go by, but most people see me as Kathie so I used that name. I added Art Deco-style decorations on the top and added a black border. The back border is thicker on the bottom so it doesn't seem like the figure is floating. Art Deco usually uses pastel and neutral colors, but I used bright and a neon green background because I love those colors and I wanted to give it more of a modern twist. I added a watercolor background to give it more texture because without it looked too dull.

Nick - Final

For my final I wanted to create something that captivated the core of what makes me want to work in advertising. Truly good advertising to me is something that goes beyond the persuasion of making someone want to buy a good or service, but it is something that is compelling enough to make the consumer change themselves because there is a new need that is manifested within them. Personally speaking, I am a very visual person and I find the most effective advertisements to be ones that are distinct in how they appear. Distinction in the art world is paramount and advertising design is very much an art form. I mentioned before that I come from a photography background and originally I was going to do a photography piece for my final but I decided that I wanted to do something a little bit different. So for my final piece, I did a multimedia piece that integrated photography with graphic design. As far as photography goes, I usually shoot portraits, beauty shots, fashion, etc. I feel that I need to work on still life, so I also wanted to incorporate that into my final since so much of advertising is photographic the product. I am a big fan of San Pellegrino mineral water products therefore, I decided to use that brand as my subject. Looking at other past students' work, I noticed that people went the literal route and incorporated themselves into the ad which is wonderful, but I wanted to do it from a different approach. That being said, I picked an artist/art style that has influenced me and I wanted to pay homage to show how I have drawn inspiration and how I apply it. I think that when someone is invested in the work they're doing, what they present will embody their essence. For the San Pellegrino ad I wanted to channel Alphonse Mucha and his style of Art Nouveau. His works generally feature women therefore I wanted to portray the product in a feminine appeal (hence the use of curves) while juxtaposing it with less feminine colors which would still give it male appeal. To keep things cohesive, I chose typefaces that reflected the era and accented the decals. 

So here it is, my life in advertising..

My understanding from the final pitch is that we should show some work in progress and discuss our process, so I’m going to explain my ideas and some technical details.

For my project, I wanted to incorporate 3d shapes and lots of colors and chaos with a picture of myself with names of my favorite bands/producers and some of my favorite companies for various things, mostly electronics and fishing gear. I wanted to create a chaotic poster with lots of shapes and blending options and chaos, where people pick out lots of details. I guess you could call it a digitally altered self advertising poster.

It’s 18x24” at 300 DPI. I rented a Nikon D40 camera from the cage and got a picture of myself. 

I then made some simple 3d polygon shapes in Maya and used the UV editor to take a snapshot of the texture map of the 3d shape. I then exported the snapshot to photoshop and chose the colors for each side of the 3d shape and exported back into maya in order to further mess with the 3d settings. The picture in black is what it looks like before you color it in photoshop. The colored version is what’s imported back into maya. 

You can add materials to objects in maya, giving them a glossy or flat surface after you get the colors you want. I gave it some glossy surfaces in order to make it seem more 3d once imported into photoshop.

I used scatter brushes to erase bits and pieces of my picture and started recreating the shape of my body with some 3d shapes and brush work. For the band names and companies, I used the pen tool to make paths and put text layers along the paths in my hair and around my shirt collar and around the tech pattern in my chest. The tech pattern was made with circles and the pen tool in illustrator.

I used lots of filters and blending options, tons of layers and lots of brush and eraser work. I’m pretty satisfied with the outcome; I’ve wanted to try importing .OBJ files from maya into photoshop for a while, so I’m glad I was able to incorporate that into this project. I always enjoy trying new techniques and I really liked how my idea fit perfectly for my life in advertising since I just advertised myself in a way that I would do with brands that I would advertise.

EMILY IAMMARINO - FINAL: My Life in Advertising

For my final project i really wanted to capture the essence/culture/attitude/style of the Diesel "Be Stupid" ad campaign and relate it to my own life through the "stupid" moments that i've shared with my friends while in college. I feel like college is definitely a prime time for people to let loose and make some stupid decisions, because honestly it's one of the best ways to learn life lessons. Since my graduation is this weekend i really enjoyed creating this project because it definitely allowed me to take a trip down memory lane and vicariously live through some of the photos that represent some of the best (and most ridiculous) moments in my life. Overall i just wanted to achieve a fun adaption of this campaign with the usage of my own photos so i can have them to hang up in my home and will be able to remind myself that sometimes it's okay to be stupid.

Dan Kozerski - Final

My concept began with the idea of basing my design/advertisement off of the amount of awareness or alertness I have throughout the day, depending on how my energy fluctuates. More specifically I wanted to convey this idea through the imagery of eyes. I feel like eyes always give off a lot of truth to one's mood, and it's often a great indicator of how tired I am. Running with this idea I found my inspiration in these very cool alternative, vectorized movie posters, which I found online. I found the style particularly interesting because I feel as if my strongest work comes in the form of vectorized illustration. I was excited to begin.

After doing some preliminary sketches, which I imported on my previous post, I began to bring my ideas onto the computer. Initially my designs were flowing easily, until I hit a difficult area. What I had done was laid out a pair of illustrated eyes for each hour in the day. Each pair had a different level of alertness depending on what I was doing at that time. Whether it be nearly closed after just waking up, super wide after drinking coffee, etc. That's when I hit the rough patch. I couldn't quite figure out how to lay them out. There was just too much going on for the simple aesthetic I wanted in these movie posters. They were clever and not overwhelming, and my imagery was becoming more of a comprehensive diagram, rather than a clever movie poster. So, I looked over everything I had created, hoping I could find a particular area to salvage, and work out further. I did.

I realized that there wasn't enough fluctuation to maintain viewers attention, and that was the problem. However, I did notice that the most interesting part was the coffee eyes, so I thought about this. Coupling these thoughts with how I work on design, I realized that coffee plays a big part in my work process. Normally I am lost in this world in front of a computer screen for hours and coffee often fuels me. So, I took this idea and expanded on it. I developed the coffee cup icons, and I came up with a mock movie name - Coffee Break.

I am extremely happy with how the final product turned out and I think it really embodies 'My Life in Advertising,' as this process is a huge part of my life. And, what better way to sell it than a movie? That said, as you look over the poster please notice the details, as there are many. The coffee cups denote the time of day the coffee is consumed, and they correspond with the sun behind them as it changes color on the same timeline. It implies I have three coffees a day to get me through my work process, which is an exaggeration (sometimes), but it helps push the idea. Also, please notice the transitional suns between each cup and how they are filled with coffee. As they get closer to the next cup less and less coffee is inside them. In addition to this, you'll see there are air bubbles within these 'mini suns' as well as within the headline. I'm very proud of these small details. Finally, please notice the spoof name Lot O'Kaufie, who is the mock-producer of the film (Produced by Lot O'Kaufie = Produced by A Lot of Coffee...haha!), and the slight textures. Anyways, I'm very proud of this piece, and I hope you enjoy it as much as I do.

Niederer - My Life In Advertising

My end goal with this project was to represent as many important aspects of my life through iconography -- that is, give each element their own branding, and create a combined 'collage' of sorts through which each of these are combined.  I chose places, quotations, and specific things that will always stick with me to represent my life in advertising.

Katherine Brown- Final MLTA

The over all goal of this ad was to describe myself as best I could with as little as possible. One of my favorite quotes about design was said by Antoine de Saint-Exupery. He says, "Perfection is achieved, not when there is nothing left to add, but when there is nothing left to remove." I love the challenge that is put in to minimalist design and I love how it looks aesthetically. Its clean and simple but can still be so beautiful. With my design, I wanted to show only things that are great descriptions of me, and these three brands and items describe me to a T. These three brands are a perfect example of just a handful of brands I am most loyal to. I added the copy, "Living Simply" because that describes my way of thinking through everyday life. In addition to it describing me, it continues the theme of minimalism. 

My Life in Advertising Schober

                My project is entitled, Life from a Pencil. It was done first on marker paper in pencils, and then was transformed into a digital medium. I used Illustrator to trace the middle character with the pen tool, and the surrounding sketches were scanned in and tinted blue. The project will be both digital and print. The subject is myself. I created myself as a Disney style character, to stand in the middle of the composition. The secondary subjects are sketches of my character in poses doing activities I enjoy. I scanned in my signature, but morphed it into a custom font I created in Illustrator.

                The composition of the piece takes its inspiration from Disney character profiles from the animator. There is usually a main, completed and colored drawing of the character, followed by the character’s name below, surrounded by unfinished sketches of the character in poses found from the movie. These unfinished sketches bring focus and life to the main character. I also decided to make the name of my character go from sketch pencil to finished vector lines, to signify the process and skill behind the finished work. The sketches themselves proudly display their geometric beginnings, showing circles and cross-sections that brought them to life.

                This work has everything to do with me. Ever since I was little I have loved Disney movies, but as I got older I realized I loved them for the artwork, effort, and skill that goes into creating each character. I love seeing the drafts of characters, in pencil or charcoal, unfinished or in progress, messy and not filled in, where you can see the cross sections and shapes they make up each character. For me, it’s almost like seeing a baby picture of a good friend.  You are able to see the creation of life. This is similar to what I have seen from my classmates. We are all drawing from something that makes us who we are.

                Glen Keane is my hero. He created most of the classic Disney characters I love. He created Tarzan, Ariel, Aladdin, Pocahontas, The Beast, and most recently, Rapunzel. I love his messy but deliberate style, that every line has a meaning, and the level of detail he commits to. The fact that he drew Rapunzel, who ended up being entirely CGI, is also remarkable that both artist and computer can capture a character’s essence together.  I tried to model my character off what I have seen from Keane’s work, as he draws with shapes and lines and a blue pencil. It is not perfect, but then, I want to stay true to my own style as well. The character my not resemble me, but I learned very quickly that the realistic features that give one a uniquely individual look are not suited well to character drawing.

               My intent was to show through my drawing who I am. I added activities I enjoy to show people who do not know me about my life, but in reality, the pencil sketch is who I am. I am a pencil on paper. The lines are me. My final project is not flashy or colorful, but I think I was successful in what I wanted to convey.

LENCKUS My Life in Advertising

Paul Latka- My Life In Advertising FINAL

For my final project I decided to show how my life would be in the advertising world through the music I listen to. I went through many stages and ideas and finally decided on this one, and I think it turned out pretty well. At first I wanted to mash together a bunch of different music genres that I liked, but one of my classmates said to stick to just one or 2 in order for it not to look messy. I took her advise in a way, and decided to take 4 different kinds of music genres that I liked. And instead of mashing them all together to make one image I decided to give them their own sections with one image in the center tying it all in.

For this project I decided to use the genres of: House, Rap, Rock, and Dubstep, and with that I created different sections for each. In each music sections I tried to create the feel of that genre as well as try and show things related to that kind of music. Within each section I also added a logo of my favorite band or artist within that genre somewhere within the designated area. To tie it all together I added an image of myself which I created many different styles and filters and things of that nature in order to give the image a more interesting look. Below is the final result.

LENCKUS Chapter 13-15 Review

Chapter 13
Throughout this chapter, I have learned that there is a great deal in making concepts the most important element in advertising for a website. From there, the visuals must be just as eye catching in order to be "genius", and it is crucial for the site to have consistency throughout its entirety.

I personally am a big fan of the interactive Nike Plus website. Integrating my iPod with my running, I really love how this mobile application can be used along with my lifestyle. With consistent "check plus" iconography, the design is red, white, and simple. I frequently visit the website to get more out of the overall experience, which is a great tactic for Nike to have. They limit some features on the mobile device, so that consumers can go to the website and get infused with much more content and information. That opportunity also makes a great selling point so Nike can advertise more products on the website. Using a simple Helvetica text, and easily to click-through tabs, Nike Plus makes their website extremely simple to use. 


Chapter 14

This chapter emphasizes the importance of mobile devices and how critical they are to consumers in today's world. These phones are basically glued onto the palms of the hands of millions of people, and it is an opportunity for advertisers to really stretch the creativity of making things relevant to just about anyone using these devices. 

the RULE is 1) Make it Relevant to its audience. 2) Make it Useful. 3) Give it Legs (could work across the campaign). 4) Make it Entertaining (games/programming).  

 





In the first example about Saatchi and Saatchi, I really liked the fact that the mobile device was super interactive and would appear to last a long time with standing results. It engages the consumers to try something new, which would help encourage the use of this particular medium as well. When people in Sydney approach this outdoor poster, they can interactively use their phone to hear the story of the voice they use. With that, they can then "turn one voice into thousands" when they respond to the advertisement. I thought this was a very clever way to really try something exciting in outdoor. 

 Changing the world, I believe that social media and interactive advertising would be the way of the new generation of advertisers. One of the newest campaigns, however, that do not use a non-traditional medium is wastingwaterisweird.com. I saw these advertisements at a mall, simply on an outdoor spot. The reason that I liked this so much was how the website was very interactive, adn by the ad, you had no choice but to want to go to the website to learn more about its clumsy and clever appeal. 






Chapter 15
People become brand fans when they can relate to it what a brand or group is doing in their social space. One of my favorite things about social media is that it IS relevant, and you can share content among many different platforms. 
 RAVES: 1) Relevant, Authentic, Valuable, Enticing, Shareable.


Unconventional advertising is used to grab the attention of consumers as effectively as possible. I feel that there are plenty of ways that the word can get out with vital information through viral tactics (I just love saying those two things together). In other words, Vital-Viral is the way the Social Media and all of this mobile networking can change the world. People are informed about important information as its happening, and it is a great way that the ignorance of world problems can be addressed as well. 


Social Media is a great way to stay connected, and share the viral information, because it is relevant. When your friends and family are connected to what you are 'searching' for, they are also linked together. I recently heard an advertisement on Spotify that actually makes your searches relevant to your community. For instance, if you search for a "water rafting" trip, you can be notified to connect with someone in the area that will be willing to give you a tour and trip. I think this is a much more sophisticated way to retrieve information, while everyone else is connected!