Spoof Final - Dan Kozerski

The objective of my spoof ad campaign was to create a phony, new product from Blackberry that riffs on the poor battery life of Blackberry phones - hence the name LackBattery. My plan was to create a product that was an obviously poor construction of two phones that were slapped together, literally. This would then convey the idea of double the phone, and in turn, double the battery life. I decided to call it the AM/PM Dual Package, and strung together two Blackberries with many rubberbands. This meant that instead of recharging the phone when it dies halfway through the day, one can simply power up the other. I created two different ads, using original photography, photo editing and other effects in Photoshop, and Typography in Illustrator. The second of the two is more so the b-side, or rejected ad, (though I'm still proud of it) and the first ad is the final. You'll notice I chose two different type families in order to fit the aesthetics of each ad. While it would've been great to maintain a series, the incompatibility of the second ad with the first ad's font made it become the b-side ad, in my eyes. Plus, something about the first is just much stronger. Maybe I will revisit them in the future.

#1 (Final Version)

#2 (B-Side)

The demographic that I chose to target with this campaign is young adults/young professionals/20 somethings in the business world. This is because they have very busy schedules, especially those who have began their own business, and they need reliable battery life in their phone, along with the current attributes of Blackberry phones that make them great for business. That is why I chose to place my ad in Entrepreneur magazine. Their Facebook page explains what they are about through the following, brief company overview:

Entrepreneur magazine seeks to inspire, inform and celebrate entrepreneurs. We offer real solutions to the challenges you face as an entrepreneur, including tips, tools and insider news to help build – and grow – your business.

Not only did I place my ad in their magazine, but I made my second form of advertisement an introductory pop-up ad on their site home page. The latter was inspired by the quick pop-up advertisement which is located on their site when it has been opened in a new window.

Businessmen/women are often very straight-to-the-point individuals because their lifestyle is very fast-paced. That is why I went for minimal text, just a simple tagline, logo, and creative photo. These people want their information, and the want it quick, which is why I feel the layout is perfect. Also, based on the Adbusters.com research about visuals in ads, I feel like my photography is intriguing enough to draw someone in. Once I have them they'll have to read the tagline.

Online Pop-Up Ad - Entrepreneur.com

One last point I would like to touch on is the alteration of the logo, and the simplicity of my signature on the ad. Within the Blackberry berry icon I designed it to instead have a crescent moon on the upper left and a rising sun on the lower right. This indicates the product as the "AM/PM" Dual Package, as well as maintains the relation of the product to other phones within the line (assuming I created others). I received a lot of feedback in class about the logo (since I had many options), and some people really thought that I should keep it as LackBerry; however, I chose to make it LackBattery in my final because I really wanted to maintain that instant focus on the poor battery life. I felt like if I had kept the earlier version I would have compromised some of that spark. I did slightly enlarge the "L" based on feedback, though. The signature is simple in order to provoke viewers to search it online for more information, which will lead them to more beneficial attributes.

Final Logo

I hope you enjoy all of the elements and hard work that went into creating this project. I spent a lot of time perfecting it, and had fun doing so. To close, you can find some actual Blackberry ads from which I drew some inspiration.

Holloman - Spoof Ad FINAL

My final magazine advertisment

Final alternative advertisement. Click through ads on spin.com that would take you through to the website (http://instagr.am.com/) or to the digital markets that sell the app.

This piece is entitled ‘Hipstagram’ and was created as a spoof advertisement for an assignment. The piece was created using Photoshop and Illustrator by Becky Holloman. All the photos used were taken and edited by me and the information at the bottom of the advertisement content that was recreated and or edited by me as well. It was created during April of 2012. I used a downloaded set of actions for photoshop to recreate the instagram effects for my photos ( http://dbox.tumblr.com/post/5426249009/instagram-filters-as-photoshop-actions ) and I used a tutorial that I found on www.vector.tutsplus.com to create the lens on the camera icon.
    This project is a print and a digital projection. I have placed a printed version in an issue of Spin magazine as well as posting all the images online to our class blog. The specific subject of this piece is the application Instagram, or rather, a spoof of it that I created called ‘Hipstagram.’ There are secondary subjects within the textual information at the bottom of the ad as well as each individual photo’s subject matter. I feel that the composition of this piece is what unifies it the most, the repetitive horizontal bars although featuring different content, create a geometric pattern. Also how the focus of each photograph somewhat flip flops back and forth from left to right, I believe it helps the viewer travel from top to bottom seeing each photo and ending up at the text at the bottom. I believe the photos also feature a different but similar enough style and color palette where they don’t blend in with each other, but they still seem to flow and go together in their own way.
    I am the creator of this work and it has to do with me because I created for an assignment in my advertising design class. I feel that this work compares a little bit to other works we’ve seen in class because of the use of photography, but as far as the overall subject matter, I can’t think of any specific project that is very similar. I don’t think there are any specific works or specific designers that I thought of or referenced, besides the tutorials, while working on this piece, however I did use all of my own photography and I find two of my favorite photographers in general to be Annie Leibowitz and August Sander, so I’m sure there’s a hint of their work nestled in the back of my brain that I’m subconsciously aware of when taking photographs even though none of the photos are intentionally similar to or in the style of either of them or any other photographer for that matter. As far as composition goes, I used suggestions from my classmates to come up with my final layout. I took advice of a few classmates, specifically using a certain type of photo as well as using the horizontal bars for my layout.
    My purpose for this piece was to fulfill the requirements of an assignment in my class. The assignment was to spoof or make fun of some sort of brand, I chose the application available for smart phones called Instagram which allows peoples to edit there photos to look retro and interesting but has turned into more of a cliche and ‘hipster’ thing to do. I have no qualms with the app, being a user myself, however I do find the attitude that surrounds it quite funny and entertaining. When it first became available it was quite cool to see, suddenly people had these interesting unique looking photos that looked really well shot and edited. However the photos are very easy to create and almost diminish the talent that photographers have. That’s the beef that most people who dislike the app have, they feel that now everyone thinks they’re a super talented photographer when all they’re doing is tapping a few buttons on their cell phone.
    I feel that my final version of this project is quite successful. I feel that my layout accomplishes featuring different effects that the app has to offer as well as providing the necessary information in a succinct way that doesn’t take up to much space so people would actually possibly be attracted to the ad by the photos and stay on the page long enough to read the info. 

My spoof ad mocks the popularity and weighty price on the beats by dr.dre headphones. I took photos of my girlfriend to mock the beats ad with the girl bombarded by paint wearing the headphones. In this instance, I used photoshop to add money and blur as if it was raining money for dre. Instead of the typical beats logo, I’ve taken the color theme and adapted it to a money sign instead of a “b”. This piece was made as a magazine page. The second medium is a photo of a rooftop taxi cab advertisement. I’ve applied a slightly different version to compensate for the longer format and added the slogan, “being cool isn’t free”. In both versions, there are dollar bills walled in the background with dr.dre edited onto them.  I’d say the subjects in the spoofs are the headphones/logo and the secondary subject would be the girl. She is smiling as if the headphones are bringing her pure joy while making her feel great. The raining money is there to indicate that serious money is involved. Dre on the bills brings some comedy into the piece but more importantly, because the logo is different than the beats, the picture of Dre also helps viewers spark the realization that this is a beats by dre spoof.

My decision to spoof beats by dre flourishes from my love for different high-quality headphones, speakers, and amplifiers/receivers. There are a decent amount of really solid headphones you can get for the price of beats, some at a higher quality that requires an mp3 device with a nice headphone amplifier. I have no hatred towards beats or dre, only respect if anything for his lyrics and productions and thrive to help new artists. The spoof compares pretty closely with some class mate’s work; beats are a popular brand, and most people choose a popular brand or company of some kind. Some chose technology related spoofs so those are similar to a degree.

The purpose of this spoof is to make people realize that just because beats are heavily advertised and sold at Best Buy and Apple, it doesn’t mean they are the only headphones and certainly not the best bang for the buck. I’m also saying that a large part of these headphones is paying for the name and getting them to look cool. It’s sometimes rare to see someone actually listening to them as opposed to draping them around their necks or heads in some crazy way. Even further though, for the head-fi/high-quality audio community, the beats are nothing more than a joke due to the knowledge of true sound power and quality. Beats have a tendency to break or snap easily due to their plastic design, so it’s average audio quality with a not so great build quality for a fair amount of money, when compared to competitors.

I am pretty satisfied with the final turnout. It was definitely a learning experience. The most potent thing I realized from this project is how intertwined design is with photography, especially for things like commercial/advertising. I also didn't realize how difficult it is to model for this type of photography, in was pretty comical at times. In hind sight, I would have gotten a higher quality camera and tested out a few more locations to photograph and different lighting. The flash in the picture messes with the background some. It was also difficult to work with limited background space for the taxi cab, but compensating with the dre dollar bills and a gradient and slogan with the inclusion of the girl and headphones gets the point across, which I think is the first most successful part about a spoof ad—understanding. Second would be perfection of the design elements. Overall, I think my design elements are done pretty well, but I wasn’t fully satisfied with the outcome. I think the beats headphones would have been better to use for the photo and altered the logo from there. I mainly say this because there are too many colors going on; in the origin ad, it is a grey/red/white theme and it just looks better when there’s less colors, it’s more simplistic and effective. I am satisfied with the print out though, the colors look great and everything is visible. I like the taxi cab spoof, I think it was a cool idea to put it on a taxi or bus, and it looks very believable. The printing process can be a nightmare sometimes, so I feel good that I got everything sorted out and ready on time. I got discouraged for a short time after taking the photos and initially trying to adapt the elements to a spoof ad. It just wasn’t coming together well for some reason, but I was able to work through it and I am much happier with the final outcome. I think the most important thing is that it looks pretty finished. There aren’t any blatantly obvious huge glitches or design errors for the untrained or unfocused eye. Overall good learning experience for this project. 

Zach Wardlaw Pretzl Spoof ad Final

This spoof ad is for Petzl climbing gear and is titled Pretzl Facts. Materials from the web, as well as personal images were edited in Adobe Photoshop and Illustrator. Petzl is credited for their logo. Final piece submitted April 30, 2012. 

These ads were designed for print advertising. The images of a man climbing a pretzel could possibly be replicated for television or other video media, but less easily. The advertisement focuses on the replacement of rock with pretzels and showing a climber on the pretzel wall. The imagery works well because a typical climbing wall has spots of white from chalk that are replicated by the salt. The ad I was spoofing was for a rope, and the text gave facts about the rope. In my spoof, I changed the text to give facts about the pretzel in a similar fashion. Since the ad is not focused on a specific Petzl product, the objective is simply a brand reminder. 

The ad is roughly based on a grid that aligns most of the text and several of the mountains. The grid was used to make the original design, then elements were deconstructed to make the image feel less stable, as rock climbing is. This piece is relevant to me because I rock climb and use Petzl gear. I also work at Moosejaw Mountaineering and sell Petzl gear. I find it humorous that a well respected climbing gear company would be spoofed with food. The ad campaign that I can compare this to in class is the Covergrill spoof. Both campaigns take a company that is well respected in their field and replace the scenario with food. 

Petzl ads tend to use a very dramatic and simple approach that focuses on a single image. Often a single climber is seen on an extraordinary climb or a product’s benefit is showcased. They often use print advertising to advertise headlamps, making the entire page black except a beam of light from one of their lamps. There is often very little text and almost never an invitation to buy the product or prices. Most ads focus and building awareness and brand image. I spoofed these ads in a style that I felt was similar. The single climber and minimal text are reminiscent of a Petzl print advertisement. 

The purpose of this campaign would be to build brand awareness and image. They are not focused on a single product or product benefit, so the images should only seek to change or reinforce the way a viewer thinks about the Pretzl brand. Petzl ads typically seek to make the viewer see Petzl as a quality brand that can help you accomplish amazing things. I would hope the Pretzl ads convey a similar feeling. 

I think that the final product was successful. It conveyed the image of the brand that I wanted and showed the “pretzel” theme very well. I liked that the final image used almost exclusively pretzels to build the landscape, which only helped to reinforce the spoofed brand name. 

Katherine Brown- Final Spoof Ad

My spoof ad was based off of CoverGirl’s Exact Eyelights Mascara. Instead of eye makeup, I changed it to become CoverGrill Exact Look Grillifier. The idea here is a product that you can use on any food that would normally be grilled and add the marks of a fantastically grilled piece of food. Additionally, there are multiple flavors of Exact Look Grillifier that allow you to add different flavors to your food. I used photos I found on the web and personally edited them to create them to fit the CoverGrill look. CoverGirl’s logo was also used and edited to become CoverGrill.

a.) This ad was created to become a print ad in a magazine. I placed it in People Magazine with hopes to aim it at people that couldn’t quite cook as well as they want and like to dress things up to look better. I also created a printed billboard ad with images found on the web that I edited myself.

 b.) The main subject of the ad is the product itself, Exact Look Grillifier. The main focus is to show the product and its capabilities. I would say this is the only and main subject. The food shown in the ad is merely there just to show the ability of the main product.

 c.) Over all, the print ad is very geometric and set on a grid. The type “CoverGrill” frames in the rest of the text and the actual image of the product. The grill background creates diagonal lines that brings your eye right across the page to the description of the product. Additionally, the diagonal lines in the actual piece of meat point right toward the product.  For the billboard, I tried to keep the look of it simple while still portraying the product and its abilities. I kept the text aligned together on the right and kept the copy short and to the point. It’s very geometric keeping to a grid like form. 

 d.) Personally, I am not an avid user of lots of makeup but this was in no way a stab at makeup. I am not the best cook so I mainly found this to be a funny product for those out there like me that like the idea of cooking and what they lack in presentation, they can make up for in glamor. With the simple ability to paint on the look and taste of delicious flavor, a meal can go from being terrible to being delicious. As far as how my ad compares to others, I think it does pretty well. Like others, there is a sense of humor to it that allows people to laugh about it. I’ve also mimicked a specific ad, like many did, to try and get the same look and feel as my spoofed product. 

 e.) I found a specific CoverGirl ad to use as my main influence in this project. Before I found my main ad, I looked at many ads and found certain similarities that one would most definitely find in CoverGirl ad so I could maintain this similarity. I wanted the color pallet to be fluid throughout and not stray too far from original CoverGirl ads.  Given my topic, I think this all worked out very well.

 f.) My purpose was to advertise a silly product that would resemble CoverGirl but actually be completely different. I wanted to add humor in the fact that if you can’t cook it doesn’t matter, you can still create a wonderful meal. 

 g.) Overall, I think my ad is really successful. I was really able to keep the CoverGirl feel but with a completely different topic. I read that for makeup advertising, you must “sell an aspiration, escapism”(Hearst Communications Inc.). That is exactly what I aimed for here. Selling a product that makes up for what you are not able to do necessarily. I feel like the layout is very strong. Because I mimicked a real CoverGirl ad, the presentation of the product and the ability to see the results is very clear and understandable. Additionally, the copy is clean cut and just the right words are exaggerated. My weaknesses probably came in most with my billboard ad. Given the completely different dimensions, I found it harder working with such a large horizontal space and struggled to find that good flow.

Richards-Gustafson, Flora. "Advertising Techniques for Selling Makeup." Small Business. 2012. Web. 30 Apr. 2012. <http://smallbusiness.chron.com/advertising-techniques-selling-makeup-23584.html>.

Paul Latka- Johnnie Crawler Final Spoof AD

    The advertisement that I chose to spoof is the advertisements for Johnnie Walker. In my ad I decided to change the name to Johnnie Crawler because I wanted to show the aftermath of drinking. In my ad I decided to keep it as simple as their original ads, and only use the logo and a yellow line that splits the page. The main thing that I did in this project was repeat the logo across the yellow line, while changing it slightly. In the end I wanted to make it seem like the stages of drinking, for example at first you don’t really feel anything, then you start losing your belongings, and then you can’t even walk and you start crawling. I want to give the Johnnie Walker company credit for being able to use their logo for this project. For this project I used a magazine and just printed out my piece to place in there.

    The medium behind this work is mainly for print advertising, whether it be printed in a magazine like I have, or have the ad be printed on a billboard, or any other form of advertising. The main subject in this piece and the main focus of the ad is the Johnnie Crawler logos in the middle of the page. The logos give a viewer a sense of motion leading from the left of the page to the right. I feel as if my piece is deconstructive because it is made up of very few elements. I used as little imagery as possible in order for it to still get the point across while leaving it up for the viewers interpretation. The experiences that I bring into this work, is I’ve witnessed the stages of being drunk first hand in my friends. They went through stages of being fine to slowly starting to lose the mobility to the point of crawling and passing out. The one other work that this can compare to is the one dealing with yellow tail being a good wingman. Both pieces have to deal with alcohol, and I feel that both pieces also kind of show the affects of alcohol as well. The purpose of this piece is to make people laugh and smile but at the same time make people be aware that too much alcohol is not good for a person. I feel like the final piece is pretty successful, I took everyone’s input into consideration and made the proper changes. The only weakness I can think of is possibly using a different typeface, for “When walking is not an option.”

Hannah Schober - Final Critique Spoof Ads

My Spoof Ads are making fun of the brand Abercrombie and Fitch.  In my ads, the name has been changed to Fashionzombie and Bitch. I chose to make a 3 part series for my magazine ads.  They are entitled, Young and Naked, Unoriginal and Snobby, and Nonexistent Wannabe. I took the images of my friend Jefferson Covey with a Lumix 12 megapixel camera, and used Photoshop to edit the images and add text. I finished my ads on May 1, 2012.

The type of medium these ads are meant to be in is print, in a magazine like Teen Vogue. The subject is a young, thin, African American male, wearing either stylish clothes or no clothes at all. In Abercrombie and Fitch’s ads, they are recognizable through their grayscale images featuring a young man or woman, with barely any clothes on, looking down with attitude at the camera. Therefore, in order to keep with their defining compositional elements and principle, I shot my subject outside, and in post production I zoomed in, cropped closely, and blurred the backgrounds to bring focus to the subject. I do not specify a particular article of clothing but simply refer to the brand in general, as the originals do. I also used the same font types as Abercrombie, Franklin Gothic Book and Bebas, to identify the brand and give strength to its advertisement theme and style. For my copy, I found descriptions of particular clothes lines on their website, and adapted them to fit my needs, thus conveying my message ironically in the communication style of the company. 

As the creator, I bring a certain bias to my works. I perceive Abercrombie and Fitch as an expensive brand that does not practice tolerance or respect toward others, and has distasteful advertising by not actually featuring a product or anything to do with clothes. I believe my approach is in line with many others I have seen by both my fellow students and other works online. Spoof ads leave much to the interpretation of the viewer, but are clearly steered by the perspective of the creator. If the viewer agrees with you, you are successful.  I must admit, I admire some of my fellow students’ creativity and find their work to be cleverer than my own. Perhaps my vision was too broad.

According to Abercrombie and Fitch’s CEO, "You buy into the emotional experience of a movie," Jeffries explains, "And that's what we're creating.” If he is right, they are creating a sex film.  Abercrombie and Fitch’s current ad campaign is based off the racy marketing photography by Bruce Weber.  His photography is rendered to grayscale and features outdoor settings, usually with semi-nude males and females. I used this technique for my own photographs, following Bruce Weber’s design, however I did not aim for very racy or lustful, as I did not have a wide variety of models at my disposal who were willing to pose provocatively for me and my little point-and-shoot.  Abercrombie and Fitch also casts only store employees for marketing campaigns, while I used a normal college student. 

My intent for this spoof ad was to convey that the consumers who purchase Abercrombie and Fitch clothes do so simply because they are told the clothes are fashionable, without stopping to analyze whether they like the styles available, and they tend to believe, or at least act as if, the clothes they are now wearing make them better than others who buy more affordable apparel. This rationale explains my adapted brand name of Fashionzombie and Bitch. 

For my unconventional ad, I created a T-shirt, screened with the “Young and Sexy” ad. This T-shirt can be worn by anyone who agrees with my intent that Abercrombie and Fitch’s brand is stuck-up and unoriginal. To wear the T-shirt, I used a Google picture of Mike “The Situation” Sorrentino, who was recently paid by Abercrombie and Fitch not to wear their clothes in public anymore. The irony of this is that Abercrombie and Fitch attracted the type of person he is through their brand identity and marketing strategies, but do not like the image he is creating for their brand. Therefore I have put him in one of my Spoof T-shirts to mock the image they are sending and apparently don’t condone when confronted with it.

I believe my final project is successful. I believe my copying of photographic and typographic style makes my ads instantly brand-recognizable as Abercrombie and Fitch. However, I do believe I might have gotten a bit ambitious with what I wanted to convey. One must have had my same experiences with Abercrombie and Fitch wearers to understand my meaning.

Kathie Trela - Spoof Ad Final

 

This piece is entitled No’rèal Mis Match by Kathie Trela. The materials used for this project were Adobe Photoshop, Illustrator, the web, and digital camera. I credit http://www.rochellerae.com/ and http://www.shop.hummingbirdhair.com/ for the images of the models. The date is May 1, 2012.

This piece is a digital print created mostly on Adobe Photoshop and the typography was inserted using Adobe Illustrator. The paint brush was a photograph and the hand holding the paintbrush is a photo of my own hand. Everything was manipulated and blended on Photoshop. The paintbrush was of normal size, but I sized it down to a mini size in order to fit with my idea. I photographed the hand separately and added the paintbrush afterwards. My specific subject is the product of True Match by L’oreal, but my idea is to spoof that product and the brand. I initially was going to spoof the idea that L’oreal photoshops their models too much and such. However, when I first presented my idea, people laughed at the idea that the True Match product has a brush that seems like you are painting your face. So I changed their roll on brush to a tiny paintbrush. I keot my idea of only having one shade because when researching L’oreal’s ads for this product, it seemed like they only have one shade, not 20, because all of their ads, which have different models, are advertising the same shade. That is why I changed it from True Match to Mis Match. There was also some controversy with L’oreal that they whitened Beyonce in one of their ads so I added that concept in my work as well. Therefore, I have two different ads, one with a white girl and one with a black girl. I spoofed L’oreal to No’real because their ads are not portraying real results of their products. Additionally, their brand is L’oreal Paris so I spoofed Paris to Bogus. For the L’oreal True Match roll on, they claim it rolls on clean and not spotty or streaky like regular liquid foundation. To make it funny, I have each model putting on the make-up with a paintbrush with the one shade that I am advertising. The color goes on streaky and totally mismatched to their regular skin tone. I am advertising No’real, roll on, Mis Match, Super Streakable Makeup. Therefore, it then advertises how one color fits all (for a face full of streaks) and you don’t have to search anymore. The ad ends with No’real Bogus – Because we’re worthless – instead of Because you’re worth it. I changed it to “Because we’re worthless” because it seems like their new makeup ideas are not working and they are worthless.

I use L’oreal products and I do love their products. However, I feel like their ads are deceiving and that roll on foundation is just ridiculous. I do sometimes experience buying their foundation and it being too orange and it is not a true match. I confess that I look at L’oreal ads and sometimes believe that my skin will look that flawless, but of course, it will not.

I am advertising this in Elle magazine. My alternative advertisement is on ulta.com. Ulta is cosmetics store and they advertise makeup on their online store. Therefore, I created an advertisement for my product on their homepage that looks like a normal Ulta ad. 

 

Bridget Pasapane Spoof Ad Final

Bridget Pasapane

GD360

Spoof Ad

4/29/12

                                                            DePaulerall

            The advertisement created above is a spoof of the DePaul University Ads. The original is the, “This is not salt”, ad that is one of many used to market DePaul created in this format. The spoof, “This is not Adderall”, was designed with that same format in mind on Photoshop as a print ad. Under both of those ad’s is a similar spoof but put into facebook context for the web.

            The main subject being addressed is a play on the ADD/ADHD medication commonly used by college students in order to complete assignments, meet deadlines, stay focused, and physically make it through the copious amounts of work that seem impossible to do without the medication as an aid. The secondary subject mentioned briefly on the print ad suggests that CDM students above other departments at DePaul are the bigger users of the drug or need it more than most other DePaul students because of the time and concentration various projects take.

            The print ad has some geometric principles to it, however I feel this ad is mostly deconstructive. This is because the headline instantly confuses the viewer. They see an image of Adderall pills and yet it reads, “This is not Adderall.” It is only once the viewer digs deeper into the meaning by reading the text that it is realized that the underlying meaning is telling that the image is so much more than just Adderall and describes other definitions for the term.

            I ended up creating this Ad even though I had several ideas for the project because this was the first idea that popped into my head when the project was assigned. I brought a good amount of attitude and experience into the piece because I have seen first hand what so many college students will do to get their hands on these magic study enhancers. Especially in CDM, the amount of hard and tedious work, concentration and patients, hours and hours it takes to complete various projects and assignments can make someone lose their sanity. Adderall, the leading ADD/ADHD medication helps with that, A LOT. I think this creation for a spoof ad is pretty unique, I do not think a lot of students would have thought of this idea and if they had not many would follow through and call attention to this epidemic.

            The original ad for DePaul comes from their new “advertising campaign in support of a comprehensive refresh of the university's brand. Called the "Greater Perspective" campaign, the new ads demonstrate the power of DePaul's teaching approach and students' learning outcomes. The ads are designed to communicate that a greater perspective makes DePaul graduates uniquely prepared to contribute, collaborate and succeed in a competitive and diverse global marketplace” (DePaul University). In my spoof I incorporated elements such as the layout, and wording that the original does but instead to create a different message.

            The purpose of this ad was not to create awareness of a situation or call people out, but rather to have a little fun making a joke that does have some (or a lot) of truth to it. Overall, I think the turn out is pretty successful and the enjoyment factor for me as the creator gives the project a boost rather than if I was doing this while completely uninterested. The facebook setting for the ad is my favorite because of all the different little elements it brings to the table like the profile picture, cover photo, and catchy text in the little ad itself. The weakness this idea might hold is that it only really applies to the target audience, which are the college students and prospective people applying to DePaulerall University. I am not certain of how many people a generation or so ahead actually know what Adderall is or of how widespread its use is on college campuses.

LENCKUS: Final Spoof Ad ((((SCRAWNY))))

SCRAWNY Logo

DANA LENCKUS: The brand that I was trying to spoof was BRAWNY Paper Towels, converting the image of these kitchen rolls into something that will be less durable, and more apt to make a bad day MUCH more frustrating when using SCRAWNY Paper Towels. BRAWNY and its hardy lumberjack-faced brand claims that they will "Never Let You Down" as one of their main taglines for their advertising campaign. I decided to transform that image by using a slim nerd upon the logo, use the terms, “XL Weak” and also use a used up toilet paper roll in the photo shoot to depict the pathetic size of the actual product. I wanted to only spoof the brand and the product, and incorporate it within a real-world scenario. The purpose of spoofing this ad would be to reach a new type of target audience, for those burly men who use paper towels in the garage, and how it relates to the same frustrations of those in the kitchen preparing meals (which is the traditional use).

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COPY: I appreciated the personification that they have incorporated within these towels being able to brawn up to the worries of everyday spills. Some of the main taglines that I have come up with are as follows. but I liked the idea of how you are feeling with these towels before they actually break on you. They are so scrawny that they just don’t pick up any of the mess.
"Can't Handle It"/"Can't Handle Me"
"Feel the weakness"
"Too Weak to Handle"
" SORRY"/ "Ooops"/ "COME ON!" C'MON"!/
"Not tough enough"

 PRODUCTION: Making the photos was simple. I used my DSLR and lighting setup with help from a friend to model for me; we shot in Palatine, finding a terrific location of an industrial scene. I took inspiration from the night portrait sets by Joe McNally, who is a celebrity photographer. He has always inspired me to shoot outdoors and really work with the location and lighting as much as possible to convey a story. Over the past few years of my photography, I have incorporated a joy for shooting with lighting and portraiture that seems surreal. My direction for this particular type of setting was the idea of the towels being used in the most rugged and extreme situation, spoofing the product as well. I was trying to take the conventional "Kitchen Towels" and show how they are REALLY used, which can be for any spills, but also for human skin. So, using the junkyard/greasy environment with a big burly guy would be a complete juxtaposition from the unnecessary 'brawn' of paper towels which are usually just shown in the kitchen from previous advertisements.

MEME for Social Media

Another inspiration that I have used was from the MEME website, particularly my favorite was Bad Luck Brian. With so much hype upon social media, which I find most of my friends pouring hours of their time into sites like Reddit, college humor, and browsing feeds on Facebook and Twitter, the quickest way to get a comical message across in a visual way is to use these Memes, which are text + iconographic imagery of pop culture. So, I took the idea to use a quick and simple meme about the message of SCRAWNY to be laughed at, and hopefully re-posted to reach a broad audience.

MEDIUM: Aside from the traditional print that was to be shown in Home andGarden magazines, (I used Family Circle), the target audience of conventional kitchen-dwellers who are interested in baking, cooking, or even cleaning would see these ads run and find it humorous that these paper towels would basically let them down for their most important tasks. Using that same audience, I also decided to create a click-through banner in the food.net website, where the idea of these paper towels being as unreliable as they are, could reemphasize the message of 'ripping' and 'breaking apart'. The click through link would bring the viewers to the Facebook page of Scrawny, where they can 'LIKE' the page and follow more memes and other reviews of customers who have unfortunate stories about paper towels ruining their day.

Website Click-Through

STRENGTHS/WEAKNESSES: Overall, I think that this ad would be successful in creating a brand awareness for Scrawny Paper Towels as being the absolute worst paper towel manufacturer ever. I think the audience would enjoy laughing at these ads after they have already shed their tears on a frustrating spill that was made worse by the experience of a pathetic “wilted ripper-upper”. (Quicker Picker Upper Spoof)

Holloman - Spoof Ad (2)

Taking suggestions from class today, this is what I came up with. I chose 5 photos that I thought were kind of cliche and boring and applied different instagram effects to them.

I'm still working on my version of the logo, so that's why right now it's almost identical to the real logo.

I found on Instagram's website that their slogan is 'fast beautiful photo sharing' and so far I've changed that to ' cliche beautiful photo editing'
I'm still working on what to change beautiful to.

I also found a small paragraph of information that describes the app

And so far I've changed that to:

     Meet Hipstagram
     It’s a quick, easy and cliche way to share your photos with friends and family.
     Snap a picture, choose a filter to make it über hip, then post to Hipstagram.
     Who needs Photoshop – this is as easy as pie. It's photo editing, reinvented.
     Oh yeah, did we mention it’s free?

 I'm not sure if that paragraph is even necessary for a print ad at all, but if I do use it I'm also not sure if it needs more altering or if I could leave it as is.



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The other idea I had started to work on but didn't develop as far was spoofing a scent by Tommy Hilfiger called EAU DE PREP

I really didn't develop this idea all that much because I liked the instagram spoof better so I only have 1 very basic mock up that I was working on:


Real Ad:

 

I used a photo of the Gossip Girl cast in my mock up because had I chose this idea for my final it was a place holder until I was able to take my own photos.

Marie Dolby -- fantasy & leashes